Fresh Vegetables - Zimbabwe

Zimbabwe

Highlights

Revenue in the Fresh Vegetables market amounts to US$516.20m in 2024. The market is expected to grow annually by 4.75% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$30.33 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 229.70m kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 12.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Zimbabwe is witnessing minimal growth, influenced by factors like limited agricultural investment, fluctuating weather patterns, and insufficient infrastructure. Consumer preferences for variety and quality remain, but challenges hinder market expansion.

Customer preferences: Consumers in Zimbabwe are increasingly prioritizing fresh, organic, and locally sourced vegetables, reflecting a growing awareness of health and nutrition. This trend is particularly evident among younger demographics who are influenced by global wellness movements and seek transparency in food sourcing. Additionally, urbanization is driving demand for convenient meal solutions, leading to a preference for ready-to-cook vegetable options. Cultural shifts towards plant-based diets further support this trend, as individuals embrace healthier lifestyles and sustainable eating practices.

Trends in the market: In Zimbabwe, the Fresh Vegetables Market is experiencing a notable shift toward organic and locally sourced produce, driven by rising consumer health consciousness and a preference for sustainable food options. Urbanization is leading to a demand for convenient, ready-to-cook vegetable products, appealing particularly to busy city dwellers. Moreover, cultural shifts towards plant-based diets are gaining momentum, prompting industry stakeholders to innovate in product offerings. These trends are significant as they encourage local farmers to adopt sustainable practices and create opportunities for new market entrants focused on health-oriented solutions.

Local special circumstances: In Zimbabwe, the Fresh Vegetables Market is shaped by its diverse climatic zones, allowing for a variety of crops to be cultivated year-round. The country's rich agricultural heritage fosters a strong preference for traditional produce, influencing consumer choices. Additionally, community-driven initiatives emphasize the importance of local sourcing, enhancing trust in food safety. Regulatory frameworks promoting organic farming practices are emerging, further supporting sustainable agriculture. These unique local factors drive market dynamics, encouraging innovation and empowering smallholder farmers to meet evolving consumer demands.

Underlying macroeconomic factors: The Fresh Vegetables Market in Zimbabwe is influenced by several macroeconomic factors, including national economic health, inflation rates, and agricultural policies. Economic stability promotes consumer spending, while high inflation can reduce purchasing power, impacting demand for fresh produce. Additionally, fiscal policies that support agricultural investment and infrastructure development are crucial for enhancing supply chain efficiency. Global trends, such as increasing health consciousness and demand for organic produce, also affect local market dynamics. Furthermore, trade policies and international market access play significant roles in determining competitiveness and pricing of Zimbabwean vegetables on the global stage.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.