Sweeteners - Zimbabwe | Statista Market Forecast

The Sweeteners Market in Zimbabwe has seen slow growth, influenced by factors such as low consumer health awareness, limited adoption of digital technologies, and traditional preferences for natural sweeteners like honey. The sub-markets of sugar and artificial sweeteners also play a role in shaping the overall market's growth rate. However, government efforts to promote healthy diets and the emergence of new sweeteners may drive future growth.

Customer preferences: Consumers in Zimbabwe are increasingly opting for natural and organic sweetener options, driven by a growing awareness of the negative health effects of artificial sweeteners. This trend is further fueled by a rising interest in healthy and sustainable food choices, as well as a cultural preference for traditional and natural ingredients. As a result, manufacturers are expanding their product offerings to include more natural sweeteners, such as honey and maple syrup, to cater to this evolving consumer demand.

Trends in the market: In Zimbabwe, the Spreads & Sweeteners Market is seeing a rise in demand for healthier options, such as natural and organic sweeteners. This trend is driven by increasing health consciousness among consumers and a growing awareness of the negative effects of artificial sweeteners. As a result, companies are expanding their product portfolios to include these alternatives. This trend is expected to continue, with a focus on developing and promoting more sustainable and ethical sweeteners. This shift in consumer preferences also presents opportunities for industry stakeholders to differentiate their products and cater to the growing demand for healthier options.

Local special circumstances: In Zimbabwe, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's economic and political situation. Due to high inflation rates and limited access to foreign currency, local producers face challenges in sourcing raw materials and importing equipment. This has led to a growing demand for locally produced sweeteners, such as honey and molasses. Additionally, the country's cultural preference for natural and healthy sweeteners has also contributed to the growth of the market. However, regulatory barriers and lack of infrastructure pose hurdles for market expansion.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is impacted by macroeconomic factors such as changing consumer preferences, global trade policies, and government regulations. Countries with stable economic growth and favorable trade agreements are witnessing higher market growth compared to regions with economic instability and trade restrictions. Additionally, the increasing health consciousness and demand for natural and healthier alternatives are driving the growth of the market, while government regulations on sugar consumption and import tariffs on sweeteners are posing challenges for market players.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.