Non-Alcoholic Drinks - Zimbabwe

The Non-Alcoholic Drinks market in Zimbabwe has experienced significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Zimbabwean consumers have shown a growing preference for healthier beverage options, which has fueled the demand for non-alcoholic drinks. This shift in consumer behavior can be attributed to a greater awareness of the importance of a balanced diet and the negative health effects of excessive alcohol consumption. As a result, there has been an increased demand for non-alcoholic alternatives that offer both refreshment and nutritional benefits.

Trends in the market: One of the key trends in the Non-Alcoholic Drinks market in Zimbabwe is the rising popularity of natural and organic beverages. Consumers are increasingly seeking products that are free from artificial ingredients, preservatives, and sweeteners. This trend is driven by a desire for healthier options and a growing awareness of the potential health risks associated with consuming artificial additives. As a result, companies in the market are focusing on developing and promoting natural and organic beverages to cater to this demand. Another trend in the market is the increasing availability and variety of non-alcoholic drinks. With the growth of the beverage industry in Zimbabwe, there has been a corresponding increase in the number of brands and products available to consumers. This has resulted in a wider range of options for consumers to choose from, including flavored waters, functional beverages, and energy drinks. This trend is driven by the need for differentiation and innovation in the market, as companies strive to capture a larger share of the growing consumer base.

Local special circumstances: Zimbabwe's unique cultural and social factors also play a role in shaping the Non-Alcoholic Drinks market. The country has a rich tradition of herbal remedies and natural ingredients, which has influenced the development of non-alcoholic beverages that incorporate local flavors and ingredients. This has created a niche market for products that cater to local tastes and preferences, and companies are capitalizing on this by offering beverages that are specifically tailored to the Zimbabwean market.

Underlying macroeconomic factors: The Non-Alcoholic Drinks market in Zimbabwe is also influenced by macroeconomic factors such as population growth, urbanization, and disposable income levels. The country's growing population and increasing urbanization have led to a larger consumer base and a greater demand for beverages. Additionally, rising disposable income levels have allowed consumers to spend more on non-essential items, including non-alcoholic drinks. These factors have contributed to the overall growth of the market and are expected to continue driving its development in the future. In conclusion, the Non-Alcoholic Drinks market in Zimbabwe is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. Consumers are increasingly seeking healthier options, leading to a rise in the popularity of natural and organic beverages. The market is also benefiting from the increasing availability and variety of non-alcoholic drinks, as well as the incorporation of local flavors and ingredients. Macro factors such as population growth, urbanization, and disposable income levels are further contributing to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.