Spreads & Sweeteners - Zimbabwe

Zimbabwe

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$56.60m in 2024. The market is expected to grow annually by 4.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$3.33 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 24.60m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 1.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Spreads & Sweeteners market in Zimbabwe is experiencing minimal growth, impacted by factors such as low consumer health awareness and limited adoption of digital technologies in the food industry. Despite convenience offered by online services, these sub-markets are struggling to see significant growth.

Customer preferences: Consumers in Zimbabwe are embracing more health-conscious diets, leading to a rise in demand for natural and organic spreads and sweeteners. This trend is driven by a growing awareness of the health benefits of using natural ingredients, as well as a desire to support local producers and reduce the consumption of processed foods. In addition, there has been an increase in demand for sugar-free and low-calorie options, as consumers become more mindful of their sugar intake and its impact on their overall health. This shift towards healthier and more sustainable food choices is expected to continue driving growth in the Spreads & Sweeteners Market within The Food market in Zimbabwe.

Trends in the market: In Zimbabwe, there is a noticeable shift towards healthier food options, leading to an increased demand for natural and organic spreads and sweeteners. This trend is fueled by a growing awareness of the health benefits of these products and the negative effects of excessive sugar consumption. As a result, there has been a rise in the availability of locally sourced honey and natural sweeteners, as well as a surge in homemade spreads made from fruits and nuts. This trend is expected to continue, as consumers prioritize healthier choices, and could potentially lead to a decline in sales of traditional spreads and sweeteners. Industry stakeholders should take note of this trend and adapt their offerings to cater to the changing consumer preferences.

Local special circumstances: In Zimbabwe, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's economic and political instability. This has led to a rise in demand for affordable and locally produced products, as well as an increase in import restrictions. Additionally, cultural preferences for traditional sweeteners and spreads have shaped the market, with consumers showing a preference for locally sourced and organic options. These unique factors have created a challenging yet dynamic market environment for both local and international players.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Zimbabwe is largely impacted by macroeconomic factors such as the country's overall economic health, government fiscal policies, and global economic trends. The market growth is also influenced by consumer spending power, inflation rates, and currency exchange rates. Additionally, the availability of raw materials, transportation costs, and trade policies also play a significant role in shaping the market dynamics. Furthermore, the demand for healthier and natural sweeteners and spreads is increasing, driven by rising health consciousness and changing consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.