Home & Laundry Care - Zimbabwe | Statista Market Forecast

In Zimbabwe, the revenue in the Home & Laundry Care market is projected to reach US$76.54m in 2024.
It is anticipated that the market will experience a yearly growth rate of 0.33% (CAGR 2024-2029).
The largest segment within the market is Laundry Care, which is expected to have a market volume of US$55.91m in 2024.
When compared globally, United States generates the highest revenue in this market, with US$32bn in 2024.
In terms of per capita revenue, in Zimbabwe is projected to generate US$4.50 per person in 2024.
Furthermore, in the Home & Laundry Care market, online sales are expected to account for approximately 19.0% of the total revenue by 2024.
Zimbabwe's home & laundry care market is witnessing a surge in demand for eco-friendly and locally sourced cleaning products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in Zimbabwe is experiencing mild growth, influenced by increasing urbanization, rising disposable incomes, and a growing preference for convenient cleaning solutions, despite challenges like economic fluctuations and limited product accessibility.

Customer preferences: Consumers in Zimbabwe are increasingly favoring eco-friendly and sustainable home and laundry care products, reflecting a growing awareness of environmental issues and the impact of chemical cleaners. This shift is particularly pronounced among younger demographics who prioritize brands with ethical sourcing and minimal packaging. Additionally, the rise in dual-income households is driving demand for time-saving cleaning solutions, such as concentrated detergents and multi-purpose cleaners, as busy lifestyles necessitate efficiency in household chores.

Trends in the market: In Zimbabwe, the Home & Laundry Care market is experiencing a notable shift towards eco-friendly products, as consumers increasingly seek sustainable alternatives to traditional cleaning supplies. This trend is particularly evident among younger generations, who are more conscious of environmental impacts and favor brands that emphasize ethical sourcing and minimal packaging. Concurrently, the rise of dual-income households is propelling demand for efficient cleaning solutions, such as concentrated detergents and multi-purpose cleaners, reflecting the need for time-saving options in their busy lives. This dual trend signifies a substantial market opportunity for brands that prioritize sustainability and innovation, urging industry stakeholders to adapt their offerings to meet evolving consumer preferences.

Local special circumstances: In Zimbabwe, the Home & Laundry Care market is shaped by a unique blend of geographical and cultural factors. The country’s diverse climate influences product formulation, as consumers require cleaning solutions that can withstand both humid and arid conditions. Additionally, traditional practices and local customs necessitate a balance between modern cleaning products and traditional methods, leading to a preference for natural ingredients. Regulatory frameworks promoting environmental sustainability further encourage brands to innovate, creating opportunities for locally sourced, eco-friendly offerings that resonate with the community's values.

Underlying macroeconomic factors: The Home & Laundry Care market in Zimbabwe is significantly influenced by macroeconomic factors such as inflation rates, currency stability, and consumer purchasing power. The fluctuating economy, compounded by global economic trends, affects household budgets, driving demand for affordable yet effective cleaning solutions. Fiscal policies promoting local manufacturing and trade can enhance market growth by reducing import dependency. Additionally, rising awareness of environmental sustainability encourages consumers to seek eco-friendly products, aligning with global shifts toward greener alternatives. Together, these factors shape a dynamic landscape for innovation and competition in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.