Pasta - Zimbabwe | Statista Market Forecast

Pasta - Zimbabwe

Zimbabwe

Highlights

Revenue in the Pasta market amounts to US$101.20m in 2024. The market is expected to grow annually by 13.41% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$5.95 are generated in 2024.
In the Pasta market, volume is expected to amount to 37.55m kg by 2029. The Pasta market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 2.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Zimbabwe has been seeing steady growth, influenced by factors such as the increasing popularity of pasta dishes, rising health consciousness among consumers, and the convenience of online ordering. This market is expected to continue with its average growth rate, driven by the demand for healthier and more convenient food options.

Customer preferences: As the economy in Zimbabwe continues to struggle, consumers are turning towards more budget-friendly options in the Pasta Market of the Bread & Cereal Products Market. This has led to a rise in demand for low-cost, locally produced pasta. Additionally, with the growing trend of healthy eating, there has been an increase in demand for whole wheat and gluten-free pasta options. This shift in consumer preferences is also influenced by the cultural significance of pasta in the Zimbabwean diet, making it a staple food for many households.

Trends in the market: In Zimbabwe, the Pasta Market of the Bread & Cereal Products Market within The Food market is currently experiencing a trend towards healthier, whole grain options. This is driven by consumer demand for healthier alternatives and the government's efforts to promote a balanced diet. This trend is expected to continue, with a focus on locally-sourced ingredients and sustainable production methods. These developments have significant implications for industry stakeholders, who may need to adjust their product offerings and marketing strategies to meet the changing consumer preferences. Additionally, there is potential for collaboration with local farmers and suppliers to meet the demand for healthier products.

Local special circumstances: In Zimbabwe, the Pasta Market of the Bread & Cereal Products Market within The Food market has faced unique challenges due to the country's economic instability. With high inflation rates and currency fluctuations, local producers struggle to maintain consistent pricing and supply. Additionally, cultural preferences for traditional staple foods such as maize and sorghum have hindered the growth of the pasta market. However, with the recent increase in urbanization and Western influences, there has been a growing demand for convenience foods, creating opportunities for international pasta brands to enter the market. This trend is expected to continue as the country's economy stabilizes and consumer preferences evolve.

Underlying macroeconomic factors: The performance of the Pasta Market in the Bread & Cereal Products Market within The Food market is highly influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. In Zimbabwe, for instance, the market is affected by factors such as inflation, foreign currency availability, and consumer spending power. The country's unstable economic climate has led to fluctuations in prices and demand for pasta products. Additionally, the ongoing pandemic has also impacted the market, with supply chain disruptions and changing consumer preferences. However, the market is expected to experience growth in the coming years due to increasing urbanization, rising disposable incomes, and a shift towards convenience foods.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.