Baby Milk & Infant Formula - Zimbabwe

Revenue in the Baby Milk & Infant Formula market amounts to US$21.60m in 2024. The market is expected to grow annually by 5.65% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$1.27 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 1.69m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.1kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula market in Zimbabwe is experiencing steady growth, influenced by factors such as increasing demand for healthy options and convenience for busy parents. However, the market's minimal growth rate is impacted by economic challenges and limited access to affordable products.

Customer preferences: As more Zimbabwean parents prioritize nutrition and health for their babies, there is a growing demand for organic and clean-label baby milk and infant formula products. This trend is driven by a cultural shift towards natural and sustainable living, as well as a rising awareness of the benefits of chemical-free options. In addition, the increasing number of working mothers has resulted in a demand for convenient and on-the-go baby food options, leading to a rise in demand for ready-to-feed and single-serve packaging formats.

Trends in the market: In Zimbabwe, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by a growing awareness among parents about the benefits of feeding their babies with chemical-free and preservative-free options. Additionally, there is a rising preference for locally sourced and ethically produced baby food products. This trend is expected to continue, with industry stakeholders investing in sustainable and eco-friendly production methods to meet the evolving consumer demands. This shift towards healthier and more sustainable options presents an opportunity for market players to differentiate themselves and gain a competitive edge in the market.

Local special circumstances: In Zimbabwe, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's economic and political conditions. Due to a struggling economy and high unemployment rates, many families are unable to afford expensive baby formula, leading to a high demand for more affordable options. Additionally, strict regulations on the import and sale of infant formula have limited market competition and availability of certain products. These factors have contributed to a unique market dynamic in Zimbabwe, with lower-priced local brands dominating the market.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. In Zimbabwe, the market has been impacted by the country's struggling economy, high inflation rates, and a lack of foreign investment. These factors have resulted in a decline in consumer purchasing power and a decrease in demand for baby milk and infant formula. Furthermore, the country's limited healthcare funding and inadequate infrastructure have also hindered market growth. However, with the increasing prevalence of chronic diseases and a growing population, there is potential for the market to expand in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.