Processed & Frozen Vegetables - Zimbabwe

Zimbabwe

Highlights

Revenue in the Processed & Frozen Vegetables market amounts to US$86.34m in 2024. The market is expected to grow annually by 7.64% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$58bn in 2024).
In relation to total population figures, per person revenues of US$5.07 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 46.66m kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 2.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Processed & Frozen Vegetables Market in Zimbabwe is experiencing minimal growth due to several factors, including low consumer demand, limited access to technology, and challenges in supply chain management. Despite this, the market remains a key player in the overall growth of the Vegetables Market and The Food market in the country.

Customer preferences: The growing demand for convenient and time-saving food options has led to an increase in sales of processed and frozen vegetables in Zimbabwe. With a rise in urbanization and busy lifestyles, consumers are turning towards these products for their convenience and longer shelf life. This trend is expected to continue as more individuals prioritize convenience and efficiency in their food choices.

Trends in the market: In Zimbabwe, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing a rise in demand for locally grown and organic produce. This trend aligns with the growing focus on sustainability and health-conscious consumption in the country. Additionally, there is a shift towards innovative packaging and value-added products, such as pre-cut and ready-to-eat vegetables, to cater to the busy lifestyles of urban consumers. These developments have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in technology and infrastructure to maintain a competitive edge.

Local special circumstances: In Zimbabwe, the Processed & Frozen Vegetables Market within the Vegetables Market of The Food market is heavily influenced by the country's geographical location and climate. The country's fertile land and favorable weather conditions allow for year-round production of a variety of vegetables, making it a key player in the regional market. Additionally, the government's efforts towards promoting agricultural development have led to the implementation of policies and regulations that support the growth of this market. This unique combination of factors has created a favorable environment for the Processed & Frozen Vegetables Market in Zimbabwe, driving its growth and competitiveness in the region.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market within the Vegetables Market of The Food market in Zimbabwe is also impacted by macroeconomic factors. The country's economic health and fiscal policies play a significant role in the performance of this market. In recent years, Zimbabwe has faced challenges such as high inflation, currency fluctuations, and political instability, which have negatively affected the purchasing power of consumers and the overall business environment. However, the country's recent economic reforms and efforts to improve its investment climate may create opportunities for growth in the Processed & Frozen Vegetables Market. Additionally, global economic trends, such as rising demand for convenient and healthy food options, can also drive the growth of this market in Zimbabwe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.