Processed Meat - Zimbabwe

Zimbabwe

Revenue in the Processed Meat market amounts to US$223.60m in 2025. The market is expected to grow annually by 4.77% (CAGR 2025-2029).
In global comparison, most revenue is generated in the United States (US$43bn in 2025).
In relation to total population figures, per person revenues of US$12.87 are generated in 2025.
In the Processed Meat market, volume is expected to amount to 69.80m kg by 2029. The Processed Meat market is expected to show a volume growth of 2.0% in 2026.
The average volume per person in the Processed Meat market is expected to amount to 3.7kg in 2025.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Processed Meat Market in the Meat Market within The Food market in Zimbabwe is experiencing slow growth due to factors such as increasing health consciousness, preference for fresh meats, and competition from alternative protein sources. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products are also contributing to this trend. The overall market growth rate is negligible, impacted by consumers' shifting preferences towards healthier food options and the availability of locally-sourced meats.

Customer preferences: A notable trend in the Processed Meat Market of the Meat Market within The Food market is the rising demand for plant-based alternatives to traditional meat products. This shift is driven by health-conscious consumers seeking to reduce their meat intake for ethical, environmental, and health reasons. In addition, the growing number of vegetarians and flexitarians in Zimbabwe is also contributing to the increasing popularity of plant-based options. This trend is expected to continue as consumers become more aware of the benefits of a plant-based diet.

Trends in the market: In Zimbabwe, the Processed Meat Market within the Meat Market of The Food market is experiencing a shift towards healthier options as consumers become more health-conscious. This trend is driven by an increase in chronic diseases and a growing awareness of the negative impact of processed meat on health. As a result, there is a rise in demand for organic, natural, and plant-based alternatives. This trend is expected to continue, with potential implications for industry stakeholders such as manufacturers and retailers to adapt their product offerings and marketing strategies to meet changing consumer preferences.

Local special circumstances: In Zimbabwe, the Processed Meat Market within the Meat Market of The Food market is heavily influenced by the country's unstable economy and political climate. This has resulted in a demand for affordable, long-lasting food options, leading to the popularity of processed meats. Additionally, strict regulations on the importation of fresh meat have also contributed to the growth of the processed meat market. These local factors, combined with the cultural preference for meat in Zimbabwean cuisine, have shaped the dynamics of the Processed Meat Market in the country.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Zimbabwe is impacted by various macroeconomic factors. Global economic trends, such as changes in consumer preferences and trade policies, can significantly affect the demand and supply of processed meat products. The national economic health of Zimbabwe, including factors like inflation, unemployment rates, and GDP growth, can also impact the purchasing power of consumers and their willingness to spend on processed meat. Fiscal policies, such as taxes and subsidies, can also influence the production and consumption of processed meat products. Furthermore, other relevant financial indicators, such as exchange rates and interest rates, can also impact the market performance of the processed meat industry in Zimbabwe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.