Vegetables - Turkey

Turkey

Highlights

Revenue in the Vegetables market amounts to US$20.02bn in 2024. The market is expected to grow annually by 17.58% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$232.10 are generated in 2024.
In the Vegetables market, volume is expected to amount to 21.25bn kg by 2029. The Vegetables market is expected to show a volume growth of 11.5% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 170.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market in Turkey has been witnessing considerable growth, fueled by increasing consumer demand for fresh produce, a shift towards healthier eating habits, and the rising popularity of frozen and processed vegetable products that offer convenience and longer shelf life.

Customer preferences: Consumers in Turkey are progressively gravitating towards organic and locally sourced vegetables, reflecting a heightened awareness of sustainability and health. This preference is further influenced by younger demographics who prioritize clean eating and environmentally friendly practices. Additionally, urbanization is driving a demand for convenient meal solutions, leading to a rise in ready-to-cook vegetable kits. As lifestyles become busier, the popularity of subscription services for fresh produce is also increasing, catering to a desire for freshness without sacrificing convenience.

Trends in the market: In Turkey, the Vegetables Market is seeing a significant shift towards organic and locally sourced produce, driven by a growing consumer preference for health and sustainability. Younger generations, particularly millennials and Gen Z, are leading this trend, emphasizing clean eating and eco-conscious choices. Concurrently, urbanization is fostering demand for convenient meal solutions, resulting in the popularity of ready-to-cook vegetable kits. Subscription services for fresh produce are also emerging, allowing consumers to enjoy wholesome options without compromising on convenience, thus reshaping the market landscape for suppliers and retailers alike.

Local special circumstances: In Turkey, the Vegetables Market is uniquely influenced by its diverse climate and rich agricultural heritage, leading to a wide variety of locally grown produce. The country's geographical advantages, including fertile soil and varied ecosystems, support both traditional farming and organic practices. Culturally, the Mediterranean diet emphasizes fresh vegetables, aligning with consumer preferences for healthy eating. Additionally, regulatory support for organic farming is enhancing market growth, fostering an environment where sustainability and quality are prioritized, thus reshaping consumer choices and market dynamics.

Underlying macroeconomic factors: The Vegetables Market in Turkey is significantly shaped by macroeconomic factors such as agricultural policies, global trade dynamics, and national economic stability. The country's commitment to enhancing agricultural productivity through subsidies and investment in rural development supports local farmers and promotes competitiveness. Additionally, fluctuations in global commodity prices and trade agreements impact the cost of inputs and export potential for Turkish vegetables. The increasing focus on health and nutrition, alongside rising disposable incomes, drives domestic demand for fresh produce. Furthermore, inflationary pressures and currency volatility can affect pricing strategies, influencing consumer purchasing behavior and market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.