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  4. Bread & Cereal Products

Breakfast Cereals - Turkey

Turkey
  • Revenue in the Breakfast Cereals market amounts to US$2.64bn in 2024. The market is expected to grow annually by 14.01% (CAGR 2024-2029).
  • In global comparison, most revenue is generated United States (US$23bn in 2024).
  • In relation to total population figures, per person revenues of US$30.61 are generated in 2024.
  • In the Breakfast Cereals market, volume is expected to amount to 467.20m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 7.8% in 2025.0.
  • The average volume per person in the Breakfast Cereals market is expected to amount to 4.5kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Muesli, granola cereal
  • Breakfast cereals (with or without nuts and dried fruits)
  • Oats, oatmeal, farina, grits, cream of wheat
  • Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Out-Of-Scope

  • Other cereal based products
  • popcorn
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Breakfast Cereals Market in Turkey is experiencing steady growth, driven by factors such as increasing consumer demand for convenient and healthy breakfast options, as well as the rising awareness of the importance of breakfast for overall health. This growth is expected to continue at an average rate, influenced by changing lifestyles and dietary preferences.

Customer preferences:
With the rise of health consciousness among Turkish consumers, there has been a growing demand for healthier breakfast options. This has led to an increase in the popularity of organic and whole grain breakfast cereals, as well as a rise in demand for gluten-free and sugar-free options. In addition, there is a growing trend towards convenience and on-the-go breakfast solutions, such as single-serving cereal cups and breakfast bars, catering to the busy lifestyles of modern consumers.

Trends in the market:
In Turkey, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with consumers becoming more health-conscious and seeking out products with natural ingredients and lower sugar content. This trend is expected to continue, driven by a growing awareness of the importance of a nutritious breakfast and the rise of alternative diets. As a result, industry stakeholders are investing in developing new products and reformulating existing ones to meet this demand. This presents both opportunities and challenges for players in the market, as they navigate changing consumer preferences and regulatory pressures. Additionally, there is a growing trend of incorporating traditional Turkish flavors and ingredients into breakfast cereals, catering to local tastes and preferences. This trend is expected to gain momentum, as manufacturers seek to differentiate their products and tap into the growing trend of embracing local and regional cuisines. Overall, the current trends in the Breakfast Cereals Market in Turkey highlight the importance of innovation and adaptation in meeting evolving consumer demands.

Local special circumstances:
In Turkey, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's rich breakfast culture. Turkish breakfasts typically consist of a wide variety of breads, cheeses, olives, and other savory options, making cereals a less popular breakfast choice. Additionally, the Turkish government has strict regulations on advertising and labeling of food products, which may impact the marketing strategies of breakfast cereal companies. The market also faces competition from traditional Turkish breakfast options, such as simit and börek, which are more ingrained in the local culture. These factors create a unique market dynamic in Turkey, where companies must tailor their products and marketing strategies to appeal to the local preferences and regulations.

Underlying macroeconomic factors:
The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Turkey is heavily influenced by macroeconomic factors. The country's economic health, fiscal policies, and global economic trends all play a significant role in shaping the performance of the market. For instance, Turkey's strong economic growth and stable political climate have contributed to the increased demand for breakfast cereals in recent years. Additionally, the government's initiatives to promote healthy eating habits and the growing health consciousness among consumers have also boosted the market's growth. Furthermore, the increasing urbanization and rising disposable income have led to a shift towards convenient and healthy breakfast options, further driving the demand for breakfast cereals in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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