DIY & Hardware Store - Turkey

Turkey

In Turkey, the revenue in the DIY & Hardware Store market reached a significant amount of US$49.99bn in 2024.
It is projected that the market will experience an annual growth rate of 3.93% (CAGR 2024-2029).
When compared globally, in China stands out as the market leader, generating a whopping revenue of US$785bn in 2024.
In terms of per capita figures, each person in Turkey contributed US$579.60 in revenue to the DIY & Hardware Store market in 2024.
Turkey's growing middle class and interest in home improvement projects have fueled the demand for DIY and hardware stores in the country.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store market in Turkey has been experiencing stagnant growth due to various factors, such as low consumer demand, economic instability, and rising competition from e-commerce. However, the market is expected to experience a moderate recovery in the coming years, driven by the increasing popularity of DIY projects and government initiatives to promote home renovation and improvement. Despite the challenges, the market continues to witness new technological advancements, such as online sales and smart home solutions, which are expected to further drive growth in the future.

Customer preferences: As the Turkish economy continues to grow and more individuals move into urban areas, consumer spending patterns in the DIY & Hardware Store Market market have shifted towards home improvement and renovation projects. This trend is driven by a desire for more comfortable and modern living spaces, as well as a focus on sustainability and energy efficiency. As a result, there is a growing demand for eco-friendly and affordable home renovation products, as well as an increased interest in DIY techniques and materials. Additionally, there is a growing trend towards online shopping for home improvement products, as consumers seek convenience and easy access to a wider range of products.

Trends in the market: In Turkey, the DIY & Hardware Store market is experiencing a rise in ecommerce, with more retailers offering online shopping options to reach a wider customer base. This trend is expected to continue as more consumers turn to the convenience of online shopping. Additionally, there is a growing demand for eco-friendly and sustainable products, leading to an increase in the availability of environmentally-friendly options in hardware stores. This could have significant implications for industry stakeholders, as they will need to adapt and incorporate these trends in order to remain competitive in the market. Additionally, the rise of online shopping and eco-friendly products could potentially impact traditional brick-and-mortar stores, highlighting the need for retailers to embrace digital transformation and sustainability in order to stay relevant.

Local special circumstances: In Turkey, the DIY & Hardware Store Market is heavily influenced by the country's location between Europe and Asia, making it a hub for trade and commerce. The local culture also places a strong emphasis on DIY projects and home improvement, driving the demand for hardware stores. However, strict regulations on construction permits can hinder the growth of new stores and limit market competition. Additionally, with a growing emphasis on sustainable living, there is a trend towards eco-friendly and energy-efficient products, providing a unique opportunity for hardware stores to cater to this demand.

Underlying macroeconomic factors: The DIY & Hardware Store Market in Turkey is heavily influenced by macroeconomic factors such as economic growth, inflation, and government policies. The country's strong economic growth in recent years has led to higher disposable income and increased consumer confidence, which has positively impacted the market. However, inflation and fluctuating exchange rates have also affected the market, resulting in higher input costs for retailers. Government policies, such as tax incentives and subsidies, have also played a crucial role in encouraging investment and boosting the market. Additionally, the recent push towards sustainable and environmentally-friendly practices has increased demand for eco-friendly products and materials in the market, further driving its growth.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.