Fresh Fruits - Turkey | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$12.72bn in 2024. The market is expected to grow annually by 13.74% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$147.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 7.53bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.7% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 73.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Turkey is experiencing mild growth, driven by factors such as increasing demand for healthy food options, growing consumer awareness about the benefits of fresh fruits, and the convenience of online purchasing. The sub-markets of Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits and Other Fresh Fruits all contribute to this growth. However, challenges such as transportation and storage costs, as well as fluctuations in weather conditions, may impact the market's growth rate.

Customer preferences: Consumers in Turkey are increasingly turning towards online shopping for fresh fruits, driven by the convenience and safety it offers during the COVID-19 pandemic. Additionally, there is a growing demand for organic and locally sourced fruits, as consumers prioritize health and sustainability. This trend is also influenced by the rise of health-consciousness and the desire for chemical-free and environmentally-friendly products.

Trends in the market: In Turkey, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for organic and locally-sourced produce. This trend is driven by consumer preferences for healthier and more sustainable options. Additionally, there is a growing trend of online grocery shopping, leading to increased opportunities for e-commerce businesses. These developments are significant for industry stakeholders as they must adapt their sourcing and distribution strategies to meet these changing consumer preferences. Furthermore, the use of blockchain technology to track and verify the origin of fruits and nuts is gaining momentum, ensuring transparency and food safety for consumers. These trends are expected to continue, providing opportunities for growth and innovation in the market.

Local special circumstances: In Turkey, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's rich agricultural heritage and diverse climate, leading to a wide variety of locally grown fruits. Additionally, the cultural preference for fresh and natural produce drives the demand for locally sourced fruits. The market is also affected by regulatory policies, such as import restrictions and export incentives, which impact the availability and pricing of certain fruits. These factors contribute to the unique dynamics of the market, making it distinct from other markets in the region.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Turkey is greatly impacted by macroeconomic factors such as the country's economic growth, trade policies, and consumer purchasing power. Turkey's recent economic growth has led to an increase in consumer spending, creating a larger demand for fresh fruits. Additionally, the country's trade policies, such as its membership in the European Union Customs Union, have facilitated the import and export of fresh fruits, further driving market growth. Furthermore, with a large and growing population, increasing urbanization, and rising disposable incomes, Turkey presents a favorable market for fresh fruits, making it an attractive location for investment and business expansion.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.