Baby Milk & Infant Formula - Turkey

Revenue in the Baby Milk & Infant Formula market amounts to US$932.60m in 2024. The market is expected to grow annually by 5.73% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$10.81 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 44.86m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.5kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
Milk substitutes (soy-based) for babies and infants
Out-of-home consumption

The Baby Milk & Infant Formula Market in Turkey is experiencing minimal growth, impacted by factors such as declining birth rates and increasing competition from breastfeeding and homemade options. However, the convenience offered by these products continues to drive demand.

Customer preferences: In Turkey, there has been a growing trend towards organic and natural baby milk and infant formula products, as parents become more health-conscious and concerned about the ingredients in their children's food. Additionally, there has been a rise in demand for halal-certified products, catering to the country's large Muslim population. This shift towards healthier and more transparent options reflects a larger trend towards a more health-conscious and environmentally-friendly lifestyle among Turkish consumers.

Trends in the market: In Turkey, the Baby Milk & Infant Formula market is experiencing a shift towards organic and natural products, driven by consumer demand for healthier options for their babies. This trend is expected to continue as parents become more health-conscious and prioritize the quality of ingredients in baby food. Additionally, there is a growing trend towards online shopping for baby food, as busy parents seek convenience and a wider variety of options. This presents opportunities for industry stakeholders to invest in e-commerce platforms and expand their product offerings to cater to this trend. However, with the rise of online shopping, traditional brick-and-mortar retailers may face challenges and need to adapt to remain competitive in the market.

Local special circumstances: In Turkey, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's unique cultural practices and regulations. Breastfeeding is deeply ingrained in Turkish culture, making it a challenge for formula companies to promote their products. Additionally, the government has strict regulations on advertising and labeling of baby formula, aiming to protect breastfeeding rates. These factors shape consumer behavior and heavily impact the dynamics of the market. Furthermore, the country's geographical location as a bridge between Europe and Asia also plays a role, with imported formulas being subject to high taxes and regulations.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The market is affected by fluctuations in global economic conditions, as well as the economic stability and growth of the given country. Additionally, fiscal policies, such as tax incentives and subsidies, can impact market performance. Furthermore, the purchasing power of consumers, inflation rates, and exchange rates also play a significant role in determining market demand for baby milk and infant formula products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.