Spreads & Sweeteners - Turkey

Turkey

Highlights

Revenue in the Spreads & Sweeteners market amounts to US$2.26bn in 2024. The market is expected to grow annually by 13.80% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$144bn in 2024).
In relation to total population figures, per person revenues of US$26.20 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 998.80m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 9.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Food market in Turkey, specifically the sub-markets of Spreads and Sweeteners, has been experiencing a moderate growth rate. This can be attributed to factors such as increasing consumer health awareness and the convenience of online shopping for food products. Additionally, the market is also impacted by the rising demand for natural and healthier options in the Spreads and Sweeteners sub-markets, leading to a gradual but steady growth trajectory.

Customer preferences: The Spreads & Sweeteners Market within The Food market in Turkey has seen a rise in demand for natural and healthier options. With consumers becoming more health-conscious, there is a growing preference for products with natural ingredients, such as honey and agave syrup. This shift towards natural sweeteners is also driven by the desire for more sustainable and environmentally friendly options. Furthermore, the increasing popularity of vegan and vegetarian diets has also contributed to the demand for plant-based spreads and sweeteners.

Trends in the market: In Turkey, the Spreads & Sweeteners market is experiencing a shift towards healthier alternatives, driven by the increasing health consciousness among consumers. This has led to a rise in demand for natural and organic sweeteners, such as stevia and honey. Additionally, there is a growing trend of using spreads made from nuts and seeds, as they are perceived as healthier options. These trends are expected to continue, with manufacturers focusing on innovation and product diversification to cater to the changing consumer preferences. This could also have potential implications for industry stakeholders, such as increased competition and the need to adapt to changing consumer demands.

Local special circumstances: In Turkey, the Spreads & Sweeteners market is heavily influenced by the country's rich culinary traditions and strong preference for natural and organic products. This has led to the emergence of local players offering artisanal and all-natural spreads and sweeteners, catering to the growing demand for healthier options. Additionally, stringent regulations on food labeling and packaging have also shaped the market, ensuring transparency and quality for consumers. These unique local factors have contributed to the dynamic and diverse landscape of the Spreads & Sweeteners market in Turkey.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Turkey is heavily influenced by macroeconomic factors such as consumer preferences, purchasing power, and global economic trends. Turkey's strong economic growth and increasing disposable income are leading to a higher demand for convenient and indulgent food products, including spreads and sweeteners. Additionally, favorable government policies and investments in the food industry are driving innovation and product diversification in this market. However, fluctuations in exchange rates and inflation rates in Turkey may impact the affordability and pricing of these products, affecting market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.