Fresh Meat - Turkey | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$14.34bn in 2024. The market is expected to grow annually by 12.48% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$166.20 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 2.23bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 6.3% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 20.9kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat market in Turkey is currently experiencing subdued growth, impacted by various factors such as changing consumption patterns, increasing competition from alternative protein sources, and concerns about food safety and sustainability. However, the market is expected to see moderate growth in the coming years, driven by rising health consciousness among consumers and the convenience of online meat purchasing options.

Customer preferences: As consumers become more health-conscious, there has been a notable shift towards organic and ethically-sourced meat in the Fresh Meat Market of the Meat Market within The Food market. This trend is driven by the increasing awareness of the negative impacts of factory farming on the environment and animal welfare. Furthermore, with the rise of the flexitarian and plant-based diets, there has been a growing demand for meat alternatives such as plant-based burgers and sausages, reflecting the changing lifestyle choices of consumers.

Trends in the market: In Turkey, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards healthier and more environmentally friendly options. Consumers are increasingly seeking out organic and locally sourced meat, as well as plant-based alternatives. This trend is expected to continue, with major retailers and restaurants expanding their offerings to meet the demand. Additionally, there is a growing emphasis on transparency and ethical practices in the meat industry. This trend has the potential to impact industry stakeholders, as they may need to adapt their production and sourcing methods to keep up with consumer preferences.

Local special circumstances: In Turkey, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's rich culinary traditions and cultural preferences. The demand for halal meat, for example, is driven by the large Muslim population in Turkey. Additionally, the geographical location of Turkey, situated between Europe and Asia, has led to a diverse range of meat products being available in the market. Furthermore, the government's strict regulations on meat production and food safety standards have played a key role in shaping the market dynamics. These factors have contributed to the unique character of the Fresh Meat Market in Turkey, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Turkey is significantly impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. With Turkey's strong economic growth and rising disposable income, there is a growing demand for high-quality, fresh meat products. Additionally, government initiatives to promote domestic meat production and reduce reliance on imports have further stimulated market growth. However, challenges such as inflation and currency fluctuations can affect consumer purchasing power and impact market performance. Furthermore, changing consumer preferences towards healthier and sustainable food options are also influencing the Fresh Meat Market in Turkey, as consumers are increasingly seeking locally sourced and organic meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.