Baby Cereals & Other Dried Baby Food - Turkey

Turkey

Highlights

Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$203.20m in 2024. The market is expected to grow annually by 11.09% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$2.36 are generated in 2024.
In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 32.78m kg by 2029. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 8.7% in 2025.0.
The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Cereals & Other Dried Baby Food Market in Turkey is experiencing mild growth, driven by factors such as increasing demand for convenient and healthy baby food options, along with rising awareness about child nutrition. This growth is also influenced by the overall growth of The Food market in the country.

Customer preferences: As parents become more health-conscious and prioritize their baby's nutrition, there has been a significant increase in demand for organic and natural baby food options. This trend is driven by concerns over the use of additives and preservatives in traditional baby food products. Additionally, with the rise of social media and influencer culture, there is a growing emphasis on trendy and aesthetically pleasing baby food options, leading to the popularity of artisanal and homemade baby food.

Trends in the market: In Turkey, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is experiencing a shift towards organic and natural products. This trend is driven by the increasing awareness of parents about the importance of using healthy and chemical-free options for their babies. As a result, there is a growing demand for products that are free from preservatives, artificial ingredients, and GMOs. This trend is expected to continue, with consumers becoming more conscious about the ingredients and sourcing of their baby's food. This presents an opportunity for industry stakeholders to tap into the growing demand for organic and natural baby food products. Additionally, this trend also highlights the need for companies to be transparent about their ingredients and sourcing processes in order to gain the trust and loyalty of consumers.

Local special circumstances: In Turkey, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is influenced by the country's strong emphasis on traditional and homemade food for babies. This cultural factor has led to a preference for organic and natural baby food products, with a growing demand for locally sourced ingredients. Additionally, Turkey's strict regulations on food safety and labeling have made it a trusted market for parents, driving the growth of the baby food industry.

Underlying macroeconomic factors: The Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending, population growth, and government policies. Countries with a growing middle class and rising disposable income are experiencing higher demand for baby food products, including dried baby food and cereals. Additionally, government initiatives to improve child nutrition and health, such as food fortification programs and subsidies for infant formula, are also contributing to market growth. However, economic downturns and currency fluctuations can pose challenges for manufacturers and hinder market growth. Furthermore, global economic trends, such as trade policies and tariffs, can also have a significant impact on the supply chain and pricing of baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.