Fruits & Nuts - Turkey

Turkey

Highlights

Revenue in the Fruits & Nuts market amounts to US$14.68bn in 2024. The market is expected to grow annually by 13.70% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$170.20 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 8.01bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 77.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Turkey is experiencing mild growth, influenced by factors like increasing health consciousness, a shift towards plant-based diets, and the rising demand for natural snacks. However, challenges such as fluctuating agricultural yields and market competition impact this growth.

Customer preferences: Consumers in Turkey are increasingly favoring organic and locally sourced produce, driving demand for fruits and nuts that align with sustainable and ethical farming practices. This shift reflects a growing awareness of health and environmental issues among younger demographics, particularly urban millennials. Additionally, the popularity of traditional Turkish snacks is resurging as people seek authentic flavors, merging cultural heritage with modern dietary preferences. The trend towards convenience is also evident, with ready-to-eat nut mixes and dried fruit packs gaining traction among busy professionals and families.

Trends in the market: In Turkey, the Fruits & Nuts market is experiencing a significant shift towards organic and locally sourced products, reflecting consumers' heightened awareness of health and environmental sustainability. The demand for ethically farmed fruits and nuts is particularly strong among urban millennials, who prioritize quality and authenticity. Concurrently, traditional Turkish snacks are gaining popularity, as they blend cultural heritage with contemporary tastes. This trend towards convenience is also evident, with ready-to-eat nut mixes and dried fruit packs appealing to busy families and professionals, creating new opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Turkey, the Fruits & Nuts market is shaped by its rich agricultural heritage and diverse climate, which supports a wide variety of locally grown produce. The country's unique geographical advantages, such as fertile lands and favorable weather conditions, allow for the cultivation of high-quality fruits and nuts that resonate with consumers' preference for local sourcing. Additionally, cultural traditions, such as the significance of nuts in Turkish cuisine, drive demand for traditional snacks. Regulatory support for organic farming further bolsters the market, encouraging sustainable practices and enhancing consumer trust in product authenticity.

Underlying macroeconomic factors: The Fruits & Nuts market in Turkey is significantly influenced by macroeconomic factors such as national economic stability, agricultural policies, and global trade dynamics. The resilience of Turkey’s economy, characterized by moderate growth rates and a focus on export-led strategies, positively impacts the agricultural sector. Favorable fiscal policies promoting agricultural investments and subsidies for organic farming enhance production capabilities. Furthermore, global trends towards healthier eating habits and rising demand for organic products align with Turkey's agricultural strengths, fostering market expansion. Currency fluctuations and trade agreements also play a crucial role, affecting pricing and competitiveness in the international market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.