Prepared Baby Food - Turkey | Statista Market Forecast

Revenue in the Prepared Baby Food market amounts to US$127.20m in 2024. The market is expected to grow annually by 6.19% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$1.48 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 10.25m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.1kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Homogenized fruit and vegetable preparations not exclusively intended for babies
Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
Baby cereals, such as Nestlé Cerelac
Baby snacks, such as snack bars and baked snacks
Out-of-home consumption

The Prepared Baby Food market in Turkey has seen minimal growth due to factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to grow slowly in the coming years as demand for convenient and nutritious baby food increases.

Customer preferences: As more parents prioritize convenience and time-saving solutions, the Prepared Baby Food Market of the Baby Food Market within The Food market has seen a rise in demand for organic and natural options. Additionally, there has been an increase in demand for plant-based and allergen-free options, driven by concerns over food allergies and sensitivities in infants. This trend reflects a growing awareness and emphasis on healthier and cleaner eating habits among modern Turkish families.

Trends in the market: In Turkey, the Prepared Baby Food Market within the Baby Food Market is experiencing a surge in demand for organic and natural baby food options. This trend is driven by the rising awareness among parents about the importance of healthy and clean eating for their children. As a result, companies are investing in new product development and marketing strategies to cater to this growing segment. Furthermore, there is a shift towards more convenient and on-the-go options, such as pouches and ready-to-eat meals, to meet the busy lifestyles of modern parents. This trend is expected to continue, with a focus on innovation and sustainability in packaging. These developments present opportunities for industry stakeholders to tap into the growing demand for healthier and more convenient baby food options.

Local special circumstances: In Turkey, the Prepared Baby Food market has seen a significant increase in demand due to the rise of working mothers and the adoption of Western eating habits. Additionally, the country's high birth rate and growing economy have contributed to the growth of the market. However, the market is also influenced by cultural factors, as Turkish families often prefer homemade baby food over store-bought options. This has led to the emergence of small-scale, local producers who cater to this preference. Furthermore, strict regulations on food labeling and safety have also played a role in shaping the market, ensuring that only high-quality, nutritious options are available for parents to choose from.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market in Turkey is influenced by macroeconomic factors such as consumer spending, economic stability, and government policies. A growing middle class and increasing disposable income in the country have led to a rising demand for convenient and affordable baby food products. In addition, Turkey's stable economic growth and supportive government policies for the food industry have created a favorable environment for market players. However, factors such as inflation and currency fluctuations can impact the cost of raw materials and production, affecting market performance. Furthermore, the country's demographic trends, such as a declining birth rate, also play a role in shaping the demand for prepared baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.