Fresh Vegetables - Turkey

Turkey

Highlights

Revenue in the Fresh Vegetables market amounts to US$17.68bn in 2024. The market is expected to grow annually by 17.77% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$101bn in 2024).
In relation to total population figures, per person revenues of US$205.00 are generated in 2024.
In the Fresh Vegetables market, volume is expected to amount to 20.01bn kg by 2029. The Fresh Vegetables market is expected to show a volume growth of 11.8% in 2025.0.
The average volume per person in the Fresh Vegetables market is expected to amount to 160.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Vegetables Market in Turkey is witnessing considerable growth, fueled by factors such as evolving consumer preferences for healthier diets, increased urbanization, and the expansion of distribution channels, enhancing access to a variety of fresh produce.

Customer preferences: Consumers in Turkey are increasingly prioritizing fresh, locally sourced vegetables as part of their commitment to healthier lifestyles, reflecting a cultural appreciation for traditional diets rich in natural ingredients. This shift is further influenced by the rise of urban living, where convenient access to fresh produce is essential. Additionally, younger generations are embracing sustainability, prompting a demand for organic and eco-friendly farming practices. Social media also plays a pivotal role, as platforms promote farm-to-table trends, enhancing awareness and enthusiasm for fresh vegetables.

Trends in the market: In Turkey, the Fresh Vegetables Market is experiencing a surge in demand for locally sourced and organic produce, driven by a cultural shift towards healthier eating habits. Urbanization is further fueling this trend, as consumers seek convenient access to fresh options in their daily lives. Moreover, younger generations are increasingly prioritizing sustainability, leading to a growing interest in eco-friendly farming practices. Social media amplifies these trends by promoting farm-to-table initiatives, fostering a community of health-conscious consumers. This evolution presents significant opportunities for farmers and retailers to adapt their offerings, ensuring they meet the rising expectations for quality and sustainability.

Local special circumstances: In Turkey, the Fresh Vegetables Market is shaped by a diverse climate and fertile soil that supports a wide variety of crops, allowing for year-round production of fresh produce. The country's rich culinary heritage influences consumer preferences, with traditional recipes emphasizing the use of seasonal vegetables. Additionally, regulatory support for organic farming is fostering a shift toward sustainable practices. Local farmers' markets are gaining popularity, promoting direct sales and transparency, while urban consumers seek convenience, driving demand for fresh delivery services.

Underlying macroeconomic factors: The Fresh Vegetables Market in Turkey is significantly influenced by macroeconomic factors such as agricultural policies, international trade dynamics, and inflation rates. The government's support for modern farming techniques and subsidies enhances productivity, while trade agreements with neighboring countries expand export opportunities. However, inflation and currency fluctuations can affect pricing and consumer purchasing power, leading to shifts in demand. Additionally, rising global interest in healthy eating and sustainability aligns with Turkey's focus on organic farming, further driving market growth. Urbanization and increasing disposable income also contribute to the demand for fresh produce, particularly among health-conscious consumers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.