Fresh Fish - Turkey | Statista Market Forecast

Revenue in the Fresh Fish market amounts to US$4.79bn in 2024. The market is expected to grow annually by 11.50% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$55.58 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 295.80m kg by 2029. The Fresh Fish market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 3.1kg in 2024.

Definition:

The Fresh Fish market covers all types of products made from fishes that have not been cooked, heated, dried, cured by brine, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in the market.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen pelagic fishes (e.g. mackerels, tuna, herring, salmon)
Fresh and frozen demersal fish (e.g. Flounder, halibut, cod, sole, plaice)
Fresh, chilled and frozen fish fillets, minced

Dried, canned, and processed fish
Fresh or processed seafood
Seaweed and other aquatic plants
Sushi-grade fish
Out-of-home consumption

The Fish & Seafood Market in Turkey is experiencing subdued growth due to various factors such as changing consumer preferences, economic challenges, and increasing competition. Despite this, the market is still expected to see a moderate growth rate, driven by the convenience and health benefits offered by fresh fish and seafood products.

Customer preferences: As the demand for healthier food options continues to rise, consumers in Turkey are increasingly turning towards fresh fish as a preferred source of protein. This trend is supported by the country's rich fishing culture and coastal location, making it a natural choice for seafood lovers. Additionally, with growing health consciousness and changing dietary habits, there is a shift towards more sustainable and organic seafood choices. This has led to a rise in demand for locally sourced and responsibly harvested fish, as well as a greater emphasis on traceability and transparency in the supply chain.

Trends in the market: In Turkey, the Fresh Fish Market of the Fish & Seafood Market within The Food market is experiencing a shift towards sustainable fishing practices, with a focus on traceability and responsible sourcing. This trend is driven by increasing consumer demand for ethically sourced seafood, and is expected to continue in the coming years. This has significant implications for industry stakeholders, as companies will need to adapt their supply chains and marketing strategies to meet these changing consumer preferences. Additionally, advancements in technology are also impacting the market, with the rise of e-commerce platforms and mobile apps allowing consumers to purchase fresh fish directly from fishermen, bypassing traditional market channels. This is expected to further shape the trajectory of the market, as more consumers seek convenience and transparency in their seafood purchases.

Local special circumstances: In Turkey, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by its geographical location, with access to both the Mediterranean and Black Sea. This allows for a diverse range of fresh fish and seafood options. Additionally, the cultural importance of fish in Turkish cuisine drives demand for high-quality and locally sourced products. The market is also regulated by strict food safety laws, ensuring the freshness and quality of products. These factors contribute to a thriving market for fresh fish and seafood in Turkey, attracting both locals and tourists alike.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Turkey is heavily impacted by macroeconomic factors. The country's overall economic health, global economic trends, fiscal policies, and other financial indicators significantly influence the performance of this market. For instance, a stable economy and favorable regulatory environment can lead to increased investment in the seafood industry and drive market growth. On the other hand, economic instability and restrictive regulations can hinder market growth. Furthermore, the demand for fresh fish is also influenced by factors such as disposable income, consumer preferences, and population demographics. The increasing health consciousness and growing popularity of seafood as a healthy protein source are also contributing to the growth of the Fresh Fish Market in Turkey.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.