Meat - Turkey | Statista Market Forecast

Revenue in the Meat market amounts to US$14.38bn in 2024. The market is expected to grow annually by 12.50% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$166.70 are generated in 2024.
In the Meat market, volume is expected to amount to 2.23bn kg by 2029. The Meat market is expected to show a volume growth of 6.3% in 2025.0.
The average volume per person in the Meat market is expected to amount to 20.9kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The Meat Market in Turkey is facing subdued growth due to various factors such as changing consumer preferences towards healthier options, increasing competition from meat substitutes, and government regulations on meat production. Despite these challenges, the market is expected to grow due to the popularity of fresh and processed meat among the Turkish population. However, the growth rate is expected to remain slow compared to other food markets in the country.

Customer preferences: Consumers in the Meat Market within The Food market are gravitating towards sustainably-sourced and ethically-raised meats, driven by a growing awareness of the environmental impact of meat production and a desire for healthier, cleaner options. This trend is also influenced by the rise of flexitarian and plant-based diets, as well as a desire for transparency and traceability in food sourcing. As a result, there is a growing demand for organic and grass-fed meats, and a shift towards smaller, local farms and producers.

Trends in the market: In Turkey, the Meat Market within The Food market is experiencing a rise in demand for organic and ethically sourced meat products. This trend is being driven by consumer preferences for healthier and more sustainable options. Additionally, there is a growing trend of online meat delivery services, allowing consumers to conveniently purchase and receive high-quality meat products. These trends have significant implications for industry stakeholders, including the need for suppliers to adapt to changing consumer demands and the potential for increased competition in the online market. As these trends continue, it will be important for industry players to stay ahead of the curve and innovate in order to remain competitive in the meat market.

Local special circumstances: In Turkey, the Meat Market within The Food market is heavily influenced by the country's rich culinary traditions and cultural preferences. Turkish cuisine is known for its diverse use of meats, with lamb, beef, and poultry being popular choices. Additionally, the country's geographical location, situated between Europe and Asia, has led to a fusion of different meat-based dishes and flavors. The regulatory landscape also plays a role, with strict halal certification requirements for meat products. All of these factors contribute to a unique market dynamic, where consumers have a strong demand for high-quality, locally-sourced meat products.

Underlying macroeconomic factors: The Meat Market within The Food market sector in Turkey is influenced by macroeconomic factors such as consumer spending patterns, government policies, and global economic trends. Turkey's strong economic growth, coupled with rising disposable incomes and a growing middle class, is expected to drive the demand for meat products in the coming years. Additionally, the government's efforts to boost domestic production and reduce reliance on imports are likely to have a positive impact on the meat market. However, fluctuations in currency exchange rates and trade policies could potentially affect the cost of imported meat products, which could impact market performance. Furthermore, changing dietary preferences and increasing health consciousness among consumers are also expected to influence the demand for meat products in Turkey.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.