Margarine - EU-27 | Statista Market Forecast

Revenue in the Margarine market amounts to US$4.29bn in 2024. The market is expected to grow annually by 3.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$9.58 are generated in 2024.
In the Margarine market, volume is expected to amount to 891.80m kg by 2029. The Margarine market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 1.89kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in the EU-27 is experiencing negligible growth, influenced by factors such as shifting consumer preferences towards healthier alternatives, increasing competition, and price sensitivity among buyers.

Customer preferences: Consumers in the EU-27 are increasingly gravitating towards plant-based and health-focused food options, significantly impacting the margarine market within the Oils & Fats sector. This trend reflects a growing awareness of nutrition, driven by younger demographics prioritizing sustainability and wellness. Additionally, cultural shifts towards clean labeling and transparency have led to a preference for products with natural ingredients. As lifestyles evolve, convenience and versatility in food preparation are becoming essential, further shaping consumer choices in margarine.

Trends in the market: In the EU-27, the margarine market is experiencing a notable shift towards plant-based formulations, reflecting a broader consumer preference for healthier, more sustainable options. This trend is particularly strong among younger generations, who are increasingly concerned about environmental impact and nutritional transparency. As consumers demand clean labels and natural ingredients, manufacturers are reformulating products to align with these values. Additionally, the rise of convenient, ready-to-use margarine products caters to busy lifestyles, prompting industry stakeholders to innovate and adapt their offerings to meet evolving consumer needs.

Local special circumstances: In the EU-27, the margarine market is influenced by diverse geographical and cultural factors that shape consumer preferences. The region's strong emphasis on sustainability and health has led to a surge in demand for organic and non-GMO margarine products, particularly in Northern European countries where environmental awareness is high. Additionally, varying dietary traditions across member states encourage localized flavors and formulations, with Mediterranean countries favoring olive oil-based margarines. Regulatory frameworks, such as stringent labeling laws, further drive transparency, compelling manufacturers to innovate and meet consumer expectations for quality and provenance.

Underlying macroeconomic factors: The margarine market in the EU-27 is influenced by macroeconomic factors such as consumer income levels, import-export dynamics, and shifts in agricultural policies. Economic growth in member states boosts disposable income, leading to increased spending on premium and health-oriented margarine products. Additionally, global supply chain disruptions and fluctuating commodity prices impact the availability of raw materials, affecting production costs. Fiscal policies promoting sustainable agriculture encourage innovation in margarine formulations, aligning with consumer preferences for healthier options. Furthermore, the ongoing emphasis on food security and environmental sustainability shapes market dynamics, driving demand for responsibly sourced ingredients.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.