Fresh Meat - EU-27

EU-27

Highlights

Revenue in the Fresh Meat market amounts to US$166.70bn in 2024. The market is expected to grow annually by 4.20% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$372.50 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 14.72bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 29.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat Market in EU-27 is experiencing minimal growth due to factors such as fluctuating consumer demand, stringent regulations, and increasing competition from alternative protein sources. Despite this, the market is expected to grow due to the rising popularity of organic and ethically-sourced meat products. Additionally, the convenience of online shopping and the increasing health consciousness among consumers are also driving the growth of the market.

Customer preferences: Consumers in the EU-27 are increasingly prioritizing sustainable and ethical practices when it comes to purchasing fresh meat. This has led to a rise in demand for organic and locally sourced options, as well as meat from animals raised without antibiotics or hormones. Additionally, there is a growing interest in alternative proteins, such as plant-based or cultured meat, driven by concerns over animal welfare and environmental impact. As consumers become more mindful of their food choices, the fresh meat market is seeing a shift towards more conscious and responsible consumption.

Trends in the market: In the EU-27, the Fresh Meat Market of the Meat Market within The Food market is seeing a rise in demand for organic and sustainably sourced meats. Consumers are becoming increasingly conscious of the environmental impact of meat production and are seeking out more ethical options. This trend is expected to continue, with potential implications for industry stakeholders such as retailers and producers who may need to adapt their sourcing and marketing strategies. At the same time, there is also a growing interest in alternative proteins, such as plant-based meats, which could potentially disrupt the traditional meat market. This trend towards more sustainable and ethical choices is likely to shape the future of the Fresh Meat Market in the EU-27.

Local special circumstances: In EU-27, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the region's diverse cultural and culinary traditions. For example, countries like Germany and Austria have a strong preference for pork, while Italy and Spain have a higher demand for beef and poultry. Additionally, strict regulations on meat production and labeling, such as the Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) labels, play a significant role in shaping consumer preferences and market competition. These factors contribute to a unique and dynamic landscape for the Fresh Meat Market in the EU-27, with each country having its own distinct market dynamics and potential for growth.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, population growth, and dietary preferences. Countries with higher disposable incomes and a growing population are seeing an increased demand for fresh meat, leading to market growth. Additionally, factors such as urbanization, changing lifestyles, and rising health consciousness are affecting dietary choices, with a shift towards healthier and more sustainable options. Government policies promoting sustainable and ethical meat production are also influencing market performance. Furthermore, global trade agreements and tariffs play a significant role in shaping the supply and demand dynamics of the market, as well as the overall competitiveness of the market players.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.