Fresh Fruits - Romania | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$3.27bn in 2024. The market is expected to grow annually by 4.21% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$166.60 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1.09bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 51.8kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Romania has been experiencing minimal growth, influenced by factors such as limited availability of land for cultivation, seasonal fluctuations, and competition from imported fruits. However, increasing health consciousness and demand for locally sourced produce may drive future growth.

Customer preferences: Consumers in Romania are becoming more health-conscious, leading to a growing demand for fresh fruits in the Fruits & Nuts Market within The Food market. This trend is driven by cultural values placed on natural and organic products, as well as a shift towards healthier eating habits. Additionally, the rise of online grocery shopping and delivery services has made it easier for consumers to access a wider variety of fresh fruits, catering to their evolving lifestyle needs.

Trends in the market: In Romania, the Fresh Fruits Market is experiencing a surge in demand for organic produce, as consumers become increasingly health-conscious and environmentally aware. This trend is expected to continue as consumers seek out safer and more sustainable food options. Additionally, there is a growing interest in exotic fruits, such as avocados and dragon fruit, which are seen as healthy and trendy choices. These trends are significant for industry stakeholders, as they present opportunities for diversification and innovation in product offerings. However, they also pose challenges in terms of supply chain management and pricing strategies. Overall, the trajectory of these trends is likely to lead to a more competitive and dynamic Fresh Fruits Market in Romania.

Local special circumstances: In Romania, the Fresh Fruits market is heavily influenced by the country's geographical location and climate, which allows for the production of a wide variety of fruits. This diversity in produce is a key factor in the market's growth, as it caters to the preferences of a diverse population. Furthermore, Romania's rich agricultural heritage and traditional food culture also play a significant role in shaping consumer demand for fresh fruits, with a focus on locally-sourced and organic options. Additionally, the government's efforts to promote healthy eating habits and support local farmers through subsidies and marketing initiatives have further boosted the growth of the market.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Romania is influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The country's stable economic growth and rising disposable income have contributed to the growing demand for fresh fruits. Additionally, favorable government policies and investments in the agricultural sector have boosted the production and supply of fresh fruits, further driving market growth. However, factors such as inflation and currency fluctuations can have a negative impact on the market, as they affect the prices and affordability of fresh fruits.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.