Fresh Fruits - Lebanon | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$550.50m in 2024. The market is expected to grow annually by 9.39% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$105.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 348.90m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 6.5% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 55.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Lebanon is witnessing steady growth, fueled by factors such as increasing consumer demand for healthy options, improved agricultural practices, and enhanced distribution channels, all contributing to the market's average growth rate.

Customer preferences: Consumers in Lebanon are increasingly prioritizing organic and locally-sourced fresh fruits, reflecting a growing awareness of health and sustainability. This trend is influenced by younger demographics who value transparency in food sourcing and are willing to pay a premium for quality. Additionally, the rise of social media has amplified the visibility of farmers' markets and fresh produce, encouraging a cultural shift towards seasonal eating. As urban lifestyles evolve, convenience-driven shopping options, including online fruit delivery, are also gaining traction among busy professionals and families.

Trends in the market: In Lebanon, the Fresh Fruits Market is experiencing a significant shift towards organic and locally-sourced produce, driven by consumer demand for health-conscious and sustainable options. This trend is particularly pronounced among younger generations, who prioritize transparency in food sourcing and often prefer to pay a premium for superior quality. Moreover, the influence of social media has heightened awareness of farmers' markets, fostering a culture of seasonal eating. As urban lifestyles evolve, the convenience of online fruit delivery services is becoming increasingly popular, catering to busy professionals and families, thereby reshaping purchasing behaviors and presenting new opportunities for industry stakeholders.

Local special circumstances: In Lebanon, the Fresh Fruits Market is uniquely shaped by the country's diverse geography and rich agricultural heritage, which allows for a variety of climatic zones conducive to growing a wide range of fruits. Cultural traditions emphasizing fresh, seasonal produce also play a significant role, as Lebanese cuisine heavily features fruits and nuts. Regulatory factors, including organic certification processes, are gradually evolving, fostering consumer trust in local products. This combination of geographical advantages, cultural practices, and emerging regulations is driving a vibrant market for fresh, organic, and locally-sourced fruits.

Underlying macroeconomic factors: The Fresh Fruits Market in Lebanon is significantly influenced by macroeconomic factors such as the national economic climate, trade policies, and global market trends. Economic stability plays a crucial role in consumer purchasing power, impacting the demand for fresh and organic produce. Additionally, Lebanon's reliance on agricultural exports makes it vulnerable to global price fluctuations and trade agreements. Government initiatives to support local farmers, along with fiscal policies aimed at encouraging sustainable practices, are gradually enhancing market performance. Furthermore, growing international interest in organic products is fostering opportunities for Lebanese exporters, thereby expanding market reach.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.