Fresh Fruits - EU-27 | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$95.46bn in 2024. The market is expected to grow annually by 3.22% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$213.30 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 29.12bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 61.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market within the EU-27 has shown negligible growth, influenced by factors such as fluctuating consumer preferences, seasonal availability, and increasing competition from alternative snacks, which limits the overall market expansion.

Customer preferences: Consumers in the EU-27 are increasingly prioritizing sustainability and health in their food choices, leading to a notable rise in demand for organic and locally sourced fresh fruits. Younger demographics, particularly millennials and Gen Z, are more inclined to seek out eco-friendly packaging and transparent supply chains, influencing purchasing decisions. Additionally, lifestyle shifts towards plant-based diets are driving interest in diverse fruit options, as health-conscious individuals view fresh fruits as essential for nutrition and wellness, further shaping market dynamics.

Trends in the market: In the EU-27, the Fresh Fruits Market is experiencing a surge in demand for organic and locally sourced produce as consumers increasingly prioritize sustainability and health in their dietary choices. This trend is particularly pronounced among younger demographics, such as millennials and Gen Z, who actively seek eco-friendly packaging and transparent supply chains. Additionally, there is a growing shift towards plant-based diets, driving interest in a wider variety of fresh fruit options. These trends are significant for industry stakeholders, as they necessitate adaptations in sourcing, packaging, and marketing strategies to align with consumer values and preferences.

Local special circumstances: In the EU-27, the Fresh Fruits Market is shaped by diverse geographical climates that enhance the production of various fruit types, from Mediterranean citrus to Northern berries. Cultural preferences for specific fruits vary by region, influencing consumption patterns and seasonal purchasing. Additionally, stringent EU regulations on pesticide use and food safety standards promote organic farming practices, reflecting consumer demand for healthier options. This regulatory framework, combined with a strong focus on sustainability, drives innovation in packaging and distribution, fostering a competitive landscape that prioritizes eco-friendly solutions.

Underlying macroeconomic factors: The Fresh Fruits Market in the EU-27 is significantly influenced by macroeconomic factors such as consumer spending trends, agricultural policies, and international trade dynamics. Economic stability and rising disposable incomes across the region enhance consumer demand for fresh produce, fostering a shift towards healthier dietary choices. Moreover, EU agricultural policies that support sustainability and organic farming practices are pivotal in shaping production methods. Global supply chain disruptions and trade agreements also impact fruit availability and pricing, while inflationary pressures can affect purchasing behavior, pushing consumers towards local and seasonal options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.