Fresh Fruits - Benelux | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$7.25bn in 2024. The market is expected to grow annually by 3.26% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$241.20 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 1.78bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 56.0kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Benelux is experiencing negligible growth, influenced by factors such as changing consumer preferences, seasonal availability, and competition from processed alternatives, which challenge traditional fresh produce consumption patterns.

Customer preferences: Consumers in the Benelux region are increasingly prioritizing sustainability and health-conscious choices, leading to a heightened demand for organic and locally-sourced fresh fruits. As urbanization progresses, younger demographics are gravitating towards convenience, opting for ready-to-eat fruit products and subscription services that deliver fresh produce directly to their homes. Furthermore, the rise of plant-based diets is influencing purchasing habits, with many consumers seeking fruits that align with their wellness goals, thereby reshaping traditional consumption patterns in the market.

Trends in the market: In the Benelux region, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced produce, driven by consumers' increasing emphasis on sustainability and health. As urban living intensifies, younger generations are favoring convenience, leading to a rise in ready-to-eat fruit options and home delivery subscription services. Additionally, the popularity of plant-based diets is reshaping purchasing behaviors, with consumers actively seeking fruits that support their wellness aspirations. This shift presents significant implications for industry stakeholders, who must adapt their product offerings and marketing strategies to align with evolving consumer preferences.

Local special circumstances: In the Benelux region, the Fresh Fruits Market is uniquely shaped by its rich agricultural heritage and proximity to diverse farming practices. The region's mild climate allows for a variety of fruits to be cultivated, fostering a strong preference for local produce among consumers. Cultural attitudes towards sustainability further enhance the demand for organic options, as health-conscious consumers prioritize eco-friendly choices. Regulatory frameworks promoting sustainable farming and reducing food waste also play a crucial role, compelling stakeholders to innovate and align their offerings with local values and preferences.

Underlying macroeconomic factors: The Fresh Fruits Market in the Benelux region is significantly influenced by macroeconomic factors such as consumer spending patterns, trade policies, and agricultural subsidies. Robust national economic health, marked by steady GDP growth, supports increased disposable income, enabling consumers to invest in higher-quality fresh produce. Additionally, global trends toward health and wellness drive demand for nutritious options, while trade agreements within the EU facilitate the import and export of diverse fruits, enhancing market variety. Fiscal policies that promote sustainable agriculture also play a pivotal role, encouraging innovation and aligning supply chains with growing consumer preferences for organic and locally sourced products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.