Yogurt - Southern Europe | Statista Market Forecast

Revenue in the Yogurt market amounts to US$9.53bn in 2024. The market is expected to grow annually by 7.05% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$40.26 are generated in 2024.
In the Yogurt market, volume is expected to amount to 3.23bn kg by 2029. The Yogurt market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 12.4kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt Market in Southern Europe is experiencing minimal growth due to factors such as changing consumer preferences and increasing competition. Despite this, the market is expected to see steady growth in the coming years, driven by the convenience of online shopping and the rising health consciousness among consumers.

Customer preferences: The popularity of Greek yogurt in Southern Europe has led to a rise in demand for plant-based alternatives, driven by health-conscious consumers seeking dairy-free options. This trend is also reflected in the increasing availability of vegan yogurt options in the market. Additionally, the influence of Mediterranean cuisine on consumer preferences has led to a growing demand for yogurt-based dips and spreads, as well as savory yogurt flavors.

Trends in the market: In Southern Europe, the Yogurt Market within the Dairy Products & Eggs Market is experiencing a surge in demand for healthier and functional yogurt products. This trend is driven by the increasing health consciousness among consumers and their preference for natural and organic options. Additionally, there is a growing demand for yogurt as a probiotic and digestive aid. Industry stakeholders are responding by introducing a variety of innovative and niche yogurt products, such as plant-based and low-sugar options, to cater to this trend. This trend is expected to continue, presenting significant opportunities for growth in the market.

Local special circumstances: In Southern Europe, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by cultural traditions and preferences. Yogurt is a staple in many Mediterranean diets, leading to a high demand for traditional and artisanal varieties. Additionally, the region's warm climate and fertile land make it an ideal location for dairy farming, resulting in a large supply of milk for yogurt production. Furthermore, the European Union's strict regulations on food labeling and quality control contribute to the market's stability and consumer trust in yogurt products.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market is strongly influenced by macroeconomic factors, including consumer spending, economic growth, and government policies. In Southern Europe, where yogurt consumption is deeply ingrained in the culture, economic growth has a direct impact on the demand for yogurt products. Additionally, fluctuations in food prices and consumer purchasing power can significantly affect the sales of yogurt. Fiscal policies, such as taxes and subsidies, can also impact the production and consumption of yogurt, as they directly influence the cost of production and consumer affordability. Furthermore, global economic trends, such as the increasing focus on health and wellness, are driving the demand for healthier food options, including yogurt. This trend is expected to continue, especially in the wake of the COVID-19 pandemic, as consumers become more health-conscious and seek out products with immune-boosting properties. Overall, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is highly influenced by various macroeconomic factors, making it a dynamic and competitive market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.