Milk - Romania | Statista Market Forecast

Revenue in the Milk market amounts to US$1.36bn in 2024. The market is expected to grow annually by 5.28% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$71bn in 2024).
In relation to total population figures, per person revenues of US$69.44 are generated in 2024.
In the Milk market, volume is expected to amount to 705.20m kg by 2029. The Milk market is expected to show a volume growth of 1.0% in 2025.0.
The average volume per person in the Milk market is expected to amount to 34.4kg in 2024.

Definition:

Milk is defined as a protein- and fat-rich opaque white or creamy-colored fluid. This combination of nutrients can also be milked from other animals such as sheep and goats, but from an economic perspective, cow's milk remains the world's most important dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), and sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular fresh milk
Full-fat milk, reduced-fat milk, low-fat milk, skimmed milk, semi-skimmed milk
Regular pasteurized milk, ultra-pasteurized (UHT) milk, raw milk
Flavored milk, barista milk
Lactose-free milk

Preserved and powdered milk
Yogurt drinks
Non-dairy milk substitutes
Out-of-home consumption

The Milk Market in Romania is seeing minimal growth, impacted by factors such as changing consumer preferences, competition from plant-based milk alternatives, and government regulations. Despite this, the market is expected to experience steady growth due to the increasing demand for nutritious and sustainable dairy products.

Customer preferences: As consumers become more health-conscious, there is a growing demand for organic and natural milk products in Romania. This trend is driven by a desire for healthier and more sustainable options, as well as increasing awareness of the potential health benefits of these products. Additionally, with the rise of lactose intolerance and dairy allergies, there is a growing market for alternative milk options such as almond, soy, and oat milk. This shift towards healthier and more diverse milk choices is expected to continue in the coming years.

Trends in the market: In Romania, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a rise in demand for organic and plant-based milk alternatives. This trend is driven by a growing health consciousness among consumers and a preference for sustainable and environmentally friendly products. With the increasing availability of these products in supermarkets and online platforms, the trajectory of this trend is expected to continue upwards. This has significant implications for industry stakeholders, as they will need to adapt their production and marketing strategies to cater to this evolving market demand. Additionally, there is a rising interest in locally sourced and artisanal dairy products, providing opportunities for small-scale producers to enter the market and for retailers to create niche product offerings.

Local special circumstances: In Romania, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's agricultural landscape and traditional consumption patterns. Despite the rise of modern supermarkets, many Romanians still prefer purchasing dairy products and eggs from local farmers and markets. The Romanian government also plays a significant role in regulating the dairy industry, with strict quality control measures in place to ensure consumer safety. Additionally, the country's strong dairy farming tradition and rich grazing lands contribute to the high quality and diversity of dairy products available in the market.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Romania is affected by various macroeconomic factors. These include the country's economic stability, government policies, and global economic trends. The growth of the market is also influenced by investments in the dairy industry, consumer demand, and competition from other food products. Additionally, changing consumer preferences towards healthy and sustainable food options are impacting the market. The rise in disposable income and urbanization in Romania are also contributing to the growth of the milk market. Furthermore, government initiatives to promote dairy consumption and support local dairy farmers are driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.