Milk Substitutes - Romania

Romania

Highlights

Revenue in the Milk Substitutes market amounts to US$32.56m in 2024. The market is expected to grow annually by 11.61% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$1.66 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 18.28m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 8.1% in 2025.0.
The average volume per person in the Milk Substitutes market is expected to amount to 0.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

In Romania, the Milk Substitutes Market within The Food market of Dairy Products & Eggs is experiencing subdued growth due to factors such as changing consumer preferences and limited availability of substitutes. This trend is impacting the market's growth rate.

Customer preferences: The rise of health-consciousness and ethical consumption has led to a growing demand for plant-based milk substitutes in Romania. This trend is driven by factors such as concerns over animal welfare, environmental sustainability, and personal health preferences. As a result, the market for dairy-free alternatives, such as soy, almond, and oat milk, is experiencing significant growth, as consumers look for healthier and more sustainable options. This shift towards plant-based milk substitutes is expected to continue, as more consumers prioritize health and ethical considerations in their purchasing decisions.

Trends in the market: In Romania, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards plant-based milk substitutes, such as almond, soy, and oat milk. This trend is driven by the increasing demand for healthier and more sustainable options among consumers. Furthermore, the rise of vegan and vegetarian diets is also contributing to the growth of this market. Industry stakeholders are recognizing the potential of this trend and are investing in research and development to improve the taste and nutritional value of these substitutes. This shift towards plant-based milk substitutes is expected to have a significant impact on traditional dairy producers, who may need to adapt their products and marketing strategies to stay competitive in the market.

Local special circumstances: In Romania, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is influenced by the country's traditional diet, where dairy products and eggs play a significant role. However, with the rise of health consciousness and dietary restrictions, there is a growing demand for plant-based milk substitutes. This trend is further fueled by the country's large vegan population and the increasing availability of dairy-free options in supermarkets and cafes. Additionally, the government's support for sustainable and environmentally friendly practices has also led to the introduction of more locally produced and organic milk substitutes in the market.

Underlying macroeconomic factors: The Milk Substitutes Market in Romania is strongly impacted by macroeconomic factors such as the country's economic stability, trade policies, and consumer purchasing power. As a member of the European Union, Romania has access to a large consumer market, leading to increased demand for dairy products and alternatives. Additionally, the government's focus on promoting a healthy and sustainable lifestyle has resulted in the adoption of plant-based diets, driving the growth of the milk substitutes market. However, challenges such as rising production costs and low consumer awareness hinder market growth. Nevertheless, with increasing investments in the food and beverage sector and a growing trend towards veganism, the Milk Substitutes Market in Romania is expected to continue its positive growth trajectory.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.