Ready-to-Eat Meals - Romania

Romania

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$1.82bn in 2024. The market is expected to grow annually by 3.87% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$93.00 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 294.80m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 14.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals market in Romania within the Convenience Food market has been experiencing negligible growth. This is due to factors such as limited availability and high prices of these meals, as well as a preference for traditional home-cooked meals. Conventional food options and lack of awareness about convenience foods also impact the growth rate.

Customer preferences: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Romania has seen a rise in demand for plant-based and vegetarian options, driven by the growing health and environmental consciousness among consumers. This trend is further fueled by the increasing availability of innovative and flavorful plant-based meal options, catering to diverse dietary preferences. Additionally, with the rise of busy lifestyles and the need for convenience, there is a growing preference for ready-to-eat meals that are not only healthy but also offer a variety of flavors and cuisines.

Trends in the market: In Romania, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand, driven by changing consumer lifestyles and increasing urbanization. As a result, there is a growing trend towards healthier and more natural options, with a focus on clean-label ingredients and sustainable packaging. This trend is expected to continue as consumers become more health-conscious and environmentally conscious. Additionally, there is an increasing demand for convenience and on-the-go options, leading to the rise of meal delivery services and ready-to-eat meal kits. These trends present significant opportunities for industry stakeholders to tap into this growing market and offer innovative and convenient options for consumers. However, there is also a need for careful monitoring and regulation to ensure the quality and safety of these products.

Local special circumstances: In Romania, the Ready-to-Eat Meals Market within the Convenience Food Market is heavily influenced by the country's geographical location and cultural preferences. Being located in Eastern Europe, the market is impacted by the region's traditional cuisine, with a strong emphasis on hearty, home-cooked meals. Additionally, Romania's strict food regulations and labeling laws play a significant role in shaping consumer behavior, with a growing demand for healthier and more natural options. These factors contribute to the unique dynamics of the Ready-to-Eat Meals Market in Romania, setting it apart from other markets.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Romania is heavily influenced by macroeconomic factors such as the country's economic growth, consumer spending habits, and government policies. With a growing economy and increasing disposable income, there is a higher demand for convenient and quick meal options, driving the growth of the ready-to-eat meals market. Additionally, government initiatives promoting healthy eating habits and increasing awareness of the importance of nutrition are also contributing to the growth of the market. However, factors such as inflation and fluctuations in exchange rates can impact the pricing and affordability of these meals, potentially affecting market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.