Ready-to-Eat Meals - Lebanon

Lebanon

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$300.40m in 2024. The market is expected to grow annually by 9.00% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$57.56 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 62.38m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 6.7% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 10.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in Lebanon has been steadily growing, fueled by factors such as increased demand for convenience food, changing consumer preferences, and busy lifestyles. This market is experiencing average growth, with factors such as rising disposable income and the growing popularity of convenience food contributing to its growth rate.

Customer preferences: The demand for ready-to-eat meals in Lebanon has increased due to the busy lifestyles of consumers, who are looking for convenient and quick meal options. This trend is also driven by the growing number of working individuals and the rise of dual-income households. Additionally, the increasing popularity of international cuisines and the influence of Western fast food culture have contributed to the growth of the ready-to-eat market. Moreover, there is a growing demand for healthier options, with consumers seeking ready-to-eat meals that are low in calories and cater to specific dietary needs. This is driven by the rising health consciousness and the increasing prevalence of diet-related health issues in the country.

Trends in the market: In Lebanon, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand due to changing consumer lifestyles and the busy pace of modern life. As a result, there is a growing trend of innovative and healthy ready-to-eat meal options, such as gluten-free, vegan, and organic options. This trend is expected to continue, as consumers prioritize convenience and health in their food choices. For industry stakeholders, this presents opportunities for product innovation and diversification to meet evolving consumer demands. Additionally, there is a potential for increased competition in the market, as more players enter the space to cater to the growing demand for ready-to-eat meals.

Local special circumstances: In Lebanon, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's cultural diversity and strong foodie culture. The market is dominated by local, traditional dishes such as shawarma and falafel, but also caters to international tastes with a variety of global cuisines. Additionally, the country's strict halal regulations and preference for fresh, locally-sourced ingredients set it apart from other markets. These factors drive the demand for ready-to-eat meals that are convenient, but also meet cultural and dietary preferences.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is strongly influenced by macroeconomic factors such as consumer spending power, inflation rates, and trade policies. In countries with stable economic conditions and strong consumer confidence, the market is expected to experience steady growth. Conversely, economic downturns and trade barriers can negatively impact market performance. Additionally, shifts in consumer preferences and changing lifestyles, driven by global economic trends, can also influence the demand for ready-to-eat meals in Lebanon.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.