Convenience Food - Lebanon

Lebanon

Highlights

Revenue in the Convenience Food market amounts to US$343.60m in 2024. The market is expected to grow annually by 9.33% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$65.84 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 75.76m kg by 2029. The Convenience Food market is expected to show a volume growth of 6.6% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 12.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Lebanon is experiencing steady growth, driven by factors such as changing lifestyles, increasing disposable income, and the convenience of ready-to-eat meals and soups. The average growth rate can be attributed to the growing demand for quick and easy meal options, driven by busy schedules and a preference for convenience. Additionally, the increasing popularity of online food delivery services has also contributed to the market's growth.

Customer preferences: As the pace of life in Lebanon continues to accelerate, convenience has become a key factor in consumer decision-making. This has led to a rise in demand for convenience foods, such as ready-to-eat meals and snacks. Additionally, with an increasing number of women joining the workforce, there has been a shift towards more convenient meal solutions for busy households. This trend is also driven by the growing influence of Western culture, which has led to a preference for fast and convenient options.

Trends in the market: In Lebanon, the Convenience Food Market is experiencing a shift towards healthier and more sustainable options, with a growing demand for organic and locally-sourced convenience foods. This trend is driven by health-conscious consumers and the rise of ethical and environmental concerns. Additionally, there is an increasing interest in plant-based convenience food options, as more people are adopting vegetarian and vegan diets. This trajectory is expected to continue, with convenience food manufacturers and retailers responding by offering more diverse and environmentally-friendly products to meet consumer demands. Industry stakeholders should take note of this trend and adapt their strategies accordingly to stay competitive in the market.

Local special circumstances: In Lebanon, the Convenience Food Market is heavily influenced by cultural factors. The country's diverse population, with a mix of Arab, Mediterranean, and European cultures, has resulted in a variety of cuisines and food preferences. This is reflected in the market, with a wide range of convenience foods available, including traditional Lebanese dishes as well as international options. Additionally, the country's location in the Middle East has led to a high demand for halal and kosher food options, catering to the needs of religiously observant consumers. These factors play a significant role in shaping the convenience food market in Lebanon and differentiating it from other markets.

Underlying macroeconomic factors: The Convenience Food Market in Lebanon is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and government policies. As Lebanon faces economic challenges and high levels of inflation, consumers are increasingly turning to convenience foods as a cost-effective alternative to traditional meals. Moreover, the presence of a large expatriate population in Lebanon has also contributed to the growth of this market, as convenience foods offer a taste of home for many foreigners. However, the recent financial crisis in Lebanon has led to a decrease in consumer spending power, which has affected the sales of convenience food products. The government's fiscal policies, including taxes and import regulations, also play a significant role in shaping the market. As Lebanon continues to grapple with economic instability, it is important for convenience food companies to adapt their strategies to meet the changing consumer demands and economic conditions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.