Bread & Cereal Products - Southern Africa

Revenue in the Bread & Bakery Products market amounts to US$5.55bn in 2024. The market is expected to grow annually by 7.67% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$79.30 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 2.37bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 29.0kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Southern Africa is experiencing minimal growth, influenced by factors such as increasing consumer health awareness, convenience of online services, and adoption of digital technologies. Other sub-markets, such as Pasta, Rice, Breakfast Cereals and Other Cereal Products, also contribute to the overall market's growth.

Customer preferences: As health and wellness become a top priority for consumers, there is a growing demand for healthier and more nutritious bread and cereal products. This is driven by an increasing awareness of the importance of a balanced diet and the impact of food on overall health. Consumers are also looking for options that cater to specific dietary needs, such as gluten-free or low-carb options, as well as products that incorporate natural and organic ingredients. Additionally, there is a growing trend towards convenience, with consumers seeking on-the-go and portable options in the bread and cereal market.

Trends in the market: In Southern Africa, the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier, more nutritious options. This trend is driven by a growing awareness of the importance of a balanced diet and the rise of lifestyle diseases such as obesity and diabetes. As a result, there is a shift towards incorporating more whole grains, ancient grains, and plant-based options in bread and cereal products. This trend is expected to continue, presenting opportunities for industry stakeholders to innovate and cater to the evolving consumer preferences.

Local special circumstances: In Southern Africa, the Bread & Cereal Products Market is heavily influenced by the region's diverse cultural and geographical factors. The market is driven by a growing middle class population seeking convenience and affordability in their food choices. Additionally, regulatory measures have been put in place to promote the production and consumption of fortified cereals to combat malnutrition. With a strong focus on local production and traditional food staples, the market in Southern Africa remains unique compared to other regions. This has led to the rise of niche products such as sorghum and millet-based cereals catering to specific dietary needs and cultural preferences.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Southern Africa is influenced by various macroeconomic factors, including global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economic conditions, favorable fiscal policies, and strong investment in agriculture are expected to experience a higher demand for bread and cereal products. Additionally, the growing population, urbanization, and increasing disposable incomes also play a key role in driving the market growth in the region. On the other hand, economic challenges, such as inflation and currency devaluation, can negatively impact market performance. Moreover, trade policies, such as tariffs and import restrictions, can also affect the supply and demand of bread and cereal products in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.