Pasta - Southern Africa

Southern Africa

Highlights

Revenue in the Pasta market amounts to US$425.30m in 2024. The market is expected to grow annually by 6.93% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$6.07 are generated in 2024.
In the Pasta market, volume is expected to amount to 209.90m kg by 2029. The Pasta market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 2.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in Southern Africa is experiencing minimal growth, influenced by factors such as limited consumer awareness, preference for traditional food options, and lack of access to digital technologies. However, online platforms and health consciousness may contribute to future growth.

Customer preferences: The Pasta Market within the Bread & Cereal Products Market is experiencing a growing demand for gluten-free and organic options, driven by health-conscious consumers. This trend is further influenced by the increasing prevalence of celiac disease and gluten intolerance in Southern Africa. Additionally, there is a growing interest in incorporating traditional African grains, such as sorghum and millet, into pasta products, reflecting a shift towards more locally-sourced and culturally-relevant food choices.

Trends in the market: In Southern Africa, the Pasta Market of the Bread & Cereal Products Market within The Food market is seeing a surge in demand for healthier options, with consumers prioritizing whole grain and gluten-free options. This is in line with global trends, as consumers become more health-conscious and seek out nutritious alternatives to traditional wheat-based pasta. Industry stakeholders are responding by diversifying their product offerings and incorporating alternative grains such as quinoa and lentils into their pasta products. This trend is projected to continue, with potential implications for the overall growth of the Pasta Market in the region and the need for innovative and sustainable solutions.

Local special circumstances: In Southern Africa, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the region's diverse cultural and geographical factors. The market is driven by the high demand for affordable and convenient meal options, as well as the growing middle class seeking westernized food products. Additionally, the region's regulatory environment, including import and export laws, plays a significant role in shaping the dynamics of the Pasta Market. These factors create a unique market landscape, with a focus on locally produced and sourced ingredients, as well as a growing trend towards healthier and organic pasta options.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Southern Africa is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. With the rise of health consciousness and the increasing demand for convenience food options, the Pasta Market is expected to experience steady growth in the region. However, market performance may be impacted by factors such as currency fluctuations, inflation rates, and government policies on food imports and exports. Additionally, the growth of the Pasta Market may also be influenced by changing consumer preferences, income levels, and market competition.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.