Meat Substitutes - Southern Africa

Southern Africa

Highlights

Revenue in the Meat Substitutes market amounts to US$21.90m in 2024. The market is expected to grow annually by 15.14% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.31 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 3.30m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 12.6% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in Southern Africa is seeing mild growth, driven by factors like increasing health consciousness and the convenience of online services. This is impacting the market's growth rate, as consumers are seeking healthier alternatives to traditional meat products.

Customer preferences: In Southern Africa, there is a growing trend towards plant-based diets, driven by health and environmental concerns. This has led to a rise in demand for meat substitutes, such as tofu and tempeh, as well as locally sourced alternatives like seitan and mung beans. Additionally, the younger generation is more open to trying new, plant-based options, leading to an increase in innovative and diverse meat substitute products in the market. This shift towards healthier and sustainable food choices is also influenced by the region's diverse cultural and religious norms.

Trends in the market: In Southern Africa, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand for plant-based protein options. With a growing awareness of the environmental impact and health benefits of reducing meat consumption, consumers are turning to meat substitutes as a viable alternative. This trend is expected to continue as more consumers seek out sustainable and healthier food options. Industry stakeholders in the region are likely to see a shift towards more innovative and diverse meat substitute products to cater to this growing demand. Additionally, there is potential for partnerships and collaborations between traditional meat producers and meat substitute companies to tap into this emerging market.

Local special circumstances: In Southern Africa, the Meat Substitutes Market is driven by the rising demand for healthier and more sustainable food options, as well as the growing vegetarian and vegan population. The region's diverse cultural and religious backgrounds also play a significant role in shaping the market, with a preference for plant-based protein sources among certain communities. Additionally, government initiatives promoting sustainable and ethical food production have further accelerated the growth of the Meat Substitutes Market in the region.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is influenced by macroeconomic factors such as changing consumer preferences, government regulations promoting sustainable and healthy food options, and rising concerns about the environmental impact of meat production. Countries with favorable economic conditions and a growing trend towards plant-based diets are experiencing a surge in demand for meat substitutes. Additionally, the increasing global population and the need for sustainable food sources are driving investments in research and development of innovative meat alternatives.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.