Processed & Frozen Fruits - Southern Africa

Revenue in the Processed & Frozen Fruits market amounts to US$224.30m in 2024. The market is expected to grow annually by 4.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$3.20 are generated in 2024.
In the Processed & Frozen Fruits market, volume is expected to amount to 51.57m kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Processed & Frozen Fruits market is expected to amount to 0.7kg in 2024.

Definition:

The Processed and Frozen Fruits market covers all products made from edible fruits that have been canned, frozen, dehydrated, fermented, or pickled.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Processed fruits
Frozen fruits
Preserved fruits
Compotes and stewed fruits
Dried fruit

Jams and marmelades
Fresh fruits
Nuts
Fruit powder/flour
Fruits-based homogenized preparations as baby food
Trail mixes
Out-of-home consumption

The Processed & Frozen Fruits Market in Southern Africa is experiencing minimal growth, with factors such as changing consumer preferences, increasing competition, and fluctuating prices impacting the growth rate. Despite this, the market remains an important sector in The Food market, driven by the convenience and health benefits of frozen fruits.

Customer preferences: Consumer demand for organic and sustainably sourced processed and frozen fruits is on the rise in Southern Africa. This trend is driven by a growing awareness of the health and environmental benefits of organic produce. Additionally, there is a growing preference for convenience and longer shelf life, leading to an increase in demand for frozen fruits. This shift towards organic and sustainably sourced options is also influenced by the rising disposable income and changing lifestyles of consumers in the region.

Trends in the market: In Southern Africa, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a growing demand for healthier and more convenient food options. This has led to an increase in the availability of frozen fruits and vegetables, as well as processed fruit products such as dried fruits and fruit juices. With a rising focus on health and wellness, there is also a trend towards organic and natural processed and frozen fruits, creating a new market segment. This shift towards healthier options is expected to continue, presenting opportunities for industry stakeholders to tap into this growing market.

Local special circumstances: In Southern Africa, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the region's diverse climate and topography, which allows for the cultivation of a wide variety of fruits and nuts. Additionally, cultural preferences play a significant role in the demand for specific types of fruits and nuts, leading to a diverse product offering in the market. Moreover, the region's stringent food safety regulations and increasing demand for organic and sustainable products are shaping the market dynamics and driving innovation in the sector.

Underlying macroeconomic factors: The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with strong economies and stable fiscal policies are experiencing higher demand for processed and frozen fruits due to increased consumer spending power. Additionally, the growing trend of healthy eating and convenience food options is driving the demand for processed and frozen fruits in regions with a strong economy. Furthermore, fluctuations in exchange rates and trade policies between countries can also impact the market performance of the processed and frozen fruits industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Dried fruit is a typical snack and recipe ingredient used for centuries. The food has beneficial qualities such as its sweet taste and long shelf life. The bulk of the production of dried fruits are dried grapes, commonly known as raisins, and table dates. Table dates and raisins have a supply value of about 4.8 and 2.5 million U.S. dollars respectively. The United States and Turkey supply the most dried fruit and claim 30 percent of the worldwide market for dried fruit production in total.