Fruits & Nuts - Southern Africa

Southern Africa

Highlights

Revenue in the Fruits & Nuts market amounts to US$3.83bn in 2025. The market is expected to grow annually by 6.15% (CAGR 2025-2030).
In global comparison, most revenue is generated India (US$147bn in 2025).
In relation to total population figures, per person revenues of US$51.70 are generated in 2025.
In the Fruits & Nuts market, volume is expected to amount to 1.52bn kg by 2030. The Fruits & Nuts market is expected to show a volume growth of 3.1% in 2026.
The average volume per person in the Fruits & Nuts market is expected to amount to 19.0kg in 2025.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in Southern Africa is experiencing minimal growth, influenced by factors such as fluctuating agricultural conditions, changing consumer preferences, and increased competition from imported products, which challenge local producers’ market share.

Customer preferences: Consumers in Southern Africa are increasingly prioritizing health and wellness, spurring a growing demand for organic and sustainably sourced fruits and nuts. This trend reflects a cultural shift towards mindful eating and an awareness of nutritional benefits, particularly among younger demographics. Additionally, urbanization and busy lifestyles are prompting more individuals to seek convenient, ready-to-eat fruit and nut products. Social media influences also play a significant role, as consumers share recipes and health tips, further driving interest in diverse, innovative snack options.

Trends in the market: In Southern Africa, the Fruits & Nuts Market is experiencing a surge in demand for organic and sustainably sourced products, driven by a cultural shift towards health and wellness. This trend is particularly noticeable among younger consumers who are more conscious of nutritional benefits. Furthermore, urbanization is leading to a preference for convenient, ready-to-eat fruit and nut snacks. The influence of social media is significant, as platforms enable the sharing of health-focused recipes and snack ideas, which may compel industry stakeholders to innovate and diversify their product offerings to meet evolving consumer preferences.

Local special circumstances: In Southern Africa, the Fruits & Nuts Market is shaped by diverse climatic conditions that allow for a wide variety of indigenous fruits and nuts, fostering a strong local production culture. Traditional dietary practices emphasize the consumption of locally sourced ingredients, influencing consumer preferences towards regional varieties. Additionally, regulatory frameworks promoting organic farming are gaining traction, encouraging sustainable practices. The rising interest in health and wellness, particularly among urban youth, further fuels demand for nutritious, convenient snacks that align with their lifestyle choices.

Underlying macroeconomic factors: The Fruits & Nuts Market in Southern Africa is significantly influenced by macroeconomic factors, including global trade dynamics, national economic stability, and agricultural investment policies. Fluctuations in global commodity prices can impact local production costs and export competitiveness, while economic growth in the region enhances consumer purchasing power, driving demand for premium fruit and nut products. Additionally, supportive fiscal policies aimed at promoting agriculture and sustainable practices are fostering innovation and investment in the sector. The increasing focus on food security and nutrition further aligns with global health trends, positioning the market for substantial growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Fruits & Nuts - Southern Africa

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