Snack Food - Southern Africa | Statista Market Forecast

Revenue in the Snack Food market amounts to US$811.20m in 2024. The market is expected to grow annually by 6.45% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$11.58 are generated in 2024.
In the Snack Food market, volume is expected to amount to 162.70m kg by 2029. The Snack Food market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 2.1kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Southern Africa's Confectionery & Snacks market has seen minimal growth, influenced by factors such as changing consumer preferences, increasing competition, and economic challenges. Despite the slower growth rate, the market is driven by the convenience and variety offered by different sub-markets such as Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers. These sub-markets cater to different tastes and preferences, contributing to the overall growth of the Snack Food market in Southern Africa.

Customer preferences: In Southern Africa, there is a growing preference for healthy and natural snack options, as consumers become more health-conscious. This trend is driven by cultural values that prioritize holistic well-being and a shift towards healthier lifestyles. As a result, there has been a rise in demand for organic, plant-based snacks and alternatives to traditional processed snacks. This trend is expected to continue as more consumers seek out healthier options for their snacking needs.

Trends in the market: In Southern Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier snack options, such as plant-based and gluten-free options. This trend is driven by increasing health consciousness among consumers and the rising prevalence of lifestyle diseases. As a result, major players in the market are introducing new product lines to cater to this demand. Additionally, there is a growing trend of online ordering and delivery services for snacks, providing convenience and accessibility for consumers. This trajectory is expected to continue, with potential implications for industry stakeholders to adapt and innovate in order to stay competitive in the market.

Local special circumstances: In Southern Africa, the Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by a variety of unique local factors. The region's diverse geographical landscape and cultural influences have led to a diverse range of snacks, with popular options including biltong, chakalaka, and samoosas. Additionally, regulatory policies, such as restrictions on imported goods, have resulted in a strong demand for locally sourced snacks. These factors have contributed to a dynamic and competitive market in Southern Africa, with a growing emphasis on healthier and more sustainable snack options.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, economic stability, and government policies. Countries with strong economic growth and stable political environments tend to have a higher demand for snacks and other indulgent food products. In addition, government policies and regulations related to food safety and labeling can have a significant impact on market performance. Furthermore, the increasing trend of health and wellness consciousness among consumers is driving the demand for healthier snack options, leading to the growth of the healthy snacks segment in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.