DIY & Hardware Store - Southern Africa

Southern Africa

In Southern Africa, the revenue in the DIY & Hardware Store market for the year 2024 amounts to US$7.61bn.
It is projected that the market will experience an annual growth rate of 0.90% (CAGR 2024-2029).
When compared globally, in China generates the highest revenue in this market segment, with US$785bn in 2024.
Looking at the population figures, in 2024, the per person revenue amounts to US$108.60.
Due to a growing interest in home improvement projects, Southern Africa is witnessing a rise in the demand for DIY and hardware stores.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store Market in Southern Africa has been facing a negligible decline in growth rate, likely due to factors such as slow economic growth, limited disposable income, and competition from informal markets. However, the increasing demand for home improvement projects and the convenience of online shopping may drive market growth in the future.

Customer preferences: There is a growing demand for eco-friendly and sustainable products and materials in the DIY & Hardware Store Market market in Southern Africa. This can be attributed to a cultural shift towards conscious consumption and environmental awareness. Consumers are also increasingly drawn to products that are locally sourced and made, as well as those that support small businesses and communities. This trend is expected to continue as the younger generation becomes more influential in the market and prioritizes ethical and sustainable practices in their purchasing decisions.

Trends in the market: In Southern Africa, the DIY & Hardware Store Market is experiencing a surge in online sales and e-commerce, as more consumers turn to digital shopping channels due to convenience and safety concerns. This trend is expected to continue as technology advances and becomes more accessible to the region's population. As a result, industry stakeholders must invest in digital infrastructure and online marketing strategies to remain competitive and meet evolving consumer demands. This also presents an opportunity for smaller, independent hardware stores to establish an online presence and reach a broader customer base.

Local special circumstances: In Southern Africa, the DIY & Hardware Store market is heavily influenced by the region's economic landscape. The prevalence of informal housing and lack of reliable infrastructure make DIY solutions an attractive option for homeowners. Additionally, the unique cultural emphasis on self-sufficiency and DIY projects drives demand for hardware stores. However, strict government regulations and high import tariffs pose challenges for foreign companies trying to enter the market. As a result, local players dominate the market, with a deep understanding of the region's consumers and their needs. This creates a highly competitive environment with a diverse range of products and services tailored to the specific needs of the Southern African consumer.

Underlying macroeconomic factors: The DIY & Hardware Store Market in Southern Africa is heavily influenced by macroeconomic factors such as changes in global economic trends, national economic stability, fiscal policies, and other relevant financial indicators. Countries with strong economic growth and stable fiscal policies are experiencing higher demand for DIY and hardware products, as consumers have more disposable income to spend on home improvement projects. Additionally, the rise of urbanization and the growing middle class in the region are also contributing to the growth of the market. However, countries with weaker economic performance and unstable fiscal policies may experience slower market growth due to reduced consumer purchasing power.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.