Breakfast Cereals - Southern Africa

Southern Africa

Highlights

Revenue in the Breakfast Cereals market amounts to US$316.60m in 2024. The market is expected to grow annually by 7.13% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$4.52 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 63.37m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals market in Southern Africa has been slowly growing, impacted by factors such as limited consumer awareness, low purchasing power, and the preference for traditional breakfast options. Despite this minimal growth rate, the convenience and variety of breakfast cereals continue to attract some consumers.

Customer preferences: With the rise of health consciousness and busy lifestyles, consumers in Southern Africa are turning towards convenient and nutritious breakfast cereal options. In particular, there is a growing demand for gluten-free and plant-based options as more people adopt vegetarian and vegan diets. Additionally, there is a trend towards incorporating traditional grains and superfoods, such as quinoa and chia seeds, into breakfast cereals for added health benefits. This shift towards healthier breakfast options is driven by the increasing awareness of the importance of a balanced and nutritious diet in maintaining overall well-being.

Trends in the market: In Southern Africa, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with an increasing demand for gluten-free, organic, and low-sugar breakfast cereals. This trend is driven by rising health consciousness and a growing focus on preventative healthcare. As a result, major industry players are investing in product innovation to cater to this demand. However, there is also a rise in private label brands offering lower-priced alternatives, posing a threat to established brands.

Local special circumstances: In Southern Africa, the Breakfast Cereals market is heavily influenced by the region's diverse cultural and dietary preferences. South Africa, for example, has a large population of health-conscious consumers, leading to a demand for healthier and organic options. In contrast, countries like Zimbabwe and Zambia have a strong preference for traditional grains, such as sorghum and millet, in their breakfast cereals. Additionally, regulatory factors, such as import restrictions and labeling laws, also play a significant role in shaping the breakfast cereals market in this region.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is greatly impacted by macroeconomic factors in Southern Africa. The region's economic health and fiscal policies greatly influence the demand and consumption of breakfast cereals. Moreover, global economic trends such as changes in consumer spending habits and economic growth also play a significant role in market performance. Additionally, factors such as population growth and urbanization, as well as the increasing prevalence of chronic diseases, are also driving the demand for convenient and healthy breakfast options, leading to an overall growth in the Breakfast Cereals Market in Southern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.