Tomato Ketchup - Southern Africa | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$113.70m in 2024. The market is expected to grow annually by 5.66% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$1.62 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 54.24m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 0.7kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in the Southern Africa is facing minimal growth due to various factors including the region's low health awareness and limited adoption of digital technologies. Despite the convenience offered by online services, the market is hindered by cultural preferences for traditional cooking methods. As a result, the growth rate in this market remains minimal.

Customer preferences: As consumer tastes continue to evolve, there is a growing demand for healthier food options, leading to a rise in the popularity of organic and natural tomato ketchup products. Additionally, with the increasing focus on sustainable and eco-friendly choices, there is a growing trend towards plant-based and locally sourced ingredients in the tomato ketchup market. This shift towards healthier and more environmentally friendly options is driven by the changing lifestyle preferences and cultural nuances of consumers in Southern Africa.

Trends in the market: In Southern Africa, the Tomato Ketchup market is seeing an increase in demand for healthier and more sustainable options, with consumers seeking out products made with natural ingredients and no artificial preservatives. This trend is driven by a growing awareness of the negative health effects of processed foods. Additionally, there is a rising demand for locally sourced products, as consumers prioritize supporting local businesses. These trends are significant for industry stakeholders as they need to adapt their products and marketing strategies to meet these evolving consumer preferences. Furthermore, there may be potential implications for the supply chain as sourcing local ingredients and ensuring the use of natural ingredients may require changes in production processes and partnerships with local suppliers.

Local special circumstances: In Southern Africa, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by local cultural preferences. In countries such as South Africa and Zimbabwe, tomato ketchup is a popular condiment used in traditional dishes. Additionally, the region's growing urbanization and increasing disposable income have led to a demand for convenience and ready-to-use products, driving the growth of the market. However, regulatory barriers and import restrictions also play a significant role in shaping the market dynamics, making it challenging for foreign companies to enter and compete.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Southern Africa is influenced by various macroeconomic factors. These include global economic trends, such as shifts in consumer preferences towards healthier food options, as well as national economic health and fiscal policies. Other relevant financial indicators that impact market performance include the availability of raw materials, labor costs, and transportation infrastructure. Additionally, the increasing urbanization and rising disposable incomes in the region are contributing to the growing demand for convenience food products, including tomato ketchup. However, challenges such as inflation, currency fluctuations, and political instability can also have a significant impact on the Tomato Ketchup Market in Southern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.