Beauty & Personal Care - Southern Africa

Southern Africa

The revenue generated in the Beauty & Personal Care market in Southern Africa is projected to reach US$5.15bn in 2024.
This market is expected to experience an annual growth rate of 4.05% (CAGR 2024-2029).
The largest segment in this market is the Personal Care segment, which is estimated to have a market volume of US$2.72bn in 2024.
In comparison to other regions, in the United States generates the highest revenue in this market, reaching US$100bn in 2024.
When considering the total population, the per person revenue is approximately US$73.57 in 2024.
Moreover, online sales are projected to contribute 12.5% of the total revenue in the Beauty & Personal Care market by 2024.
The beauty and personal care market in Southern Africa is experiencing a surge in demand for natural and organic products, driven by increasing consumer awareness of sustainability and health-consciousness.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market is thriving and one of the fastest growing consumer markets, driven in particular by the Cosmetics and Skin Care segments. The main reason for this strong growth is the generational shift with young consumers entering the market. At the same time, this change is reinforced by social media, internationality, and eCommerce, which have a lasting effect on buying behavior when it comes to beauty products. Trends from all over the world are spreading and changing the daily beauty and care routine.