Rice - Southern Africa | Statista Market Forecast

Revenue in the Rice market amounts to US$348.50m in 2024. The market is expected to grow annually by 6.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$4.97 are generated in 2024.
In the Rice market, volume is expected to amount to 273.30m kg by 2029. The Rice market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Rice market is expected to amount to 3.5kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in Southern Africa has seen minimal growth due to factors such as low consumer demand, lack of awareness, and limited access to digital technologies. These challenges hinder the market's growth rate, which has been struggling to keep up with other sectors within The Food market.

Customer preferences: The rise of health consciousness among consumers has led to a growing demand for organic and healthy rice products. This trend is driven by a shift towards natural and sustainable food choices, as well as a growing awareness of the health benefits of consuming whole grains. Additionally, the rise in vegetarian and vegan diets has also contributed to the growth of the rice market, with consumers seeking plant-based protein alternatives. This has resulted in a variety of innovative rice products, such as gluten-free and non-GMO options, catering to the diverse preferences of consumers.

Trends in the market: In Southern Africa, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with consumers becoming more health-conscious. This has led to an increase in demand for brown rice, quinoa, and other whole grain products. Additionally, there is a growing trend of incorporating traditional African grains such as sorghum and millet into the market. This presents opportunities for industry stakeholders to diversify their product offerings and cater to the changing tastes and preferences of consumers. However, this trend also poses challenges for producers and distributors who may need to invest in new processing and packaging techniques to meet the demand for these products. Overall, the trajectory of these trends towards healthier options and traditional grains could have a positive impact on the health of consumers and the sustainability of the industry in the long term.

Local special circumstances: In Southern Africa, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse cultures and economic conditions. While the market is driven by the growing demand for affordable and nutritious food options, factors such as limited arable land and import regulations also play a significant role. Additionally, the region's history of colonialism and apartheid has resulted in disparities in access to resources and infrastructure, impacting the production and distribution of rice in the market. These unique local factors shape the dynamics of the Rice Market in Southern Africa, setting it apart from other markets around the world.

Underlying macroeconomic factors: The growth of the Rice Market within the Bread & Cereal Products Market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with a strong economy and stable fiscal policies tend to have a higher demand for rice, leading to increased market growth. Additionally, regions with a growing population and a shift towards healthier dietary choices are also driving the demand for rice. However, factors such as trade tensions and fluctuating exchange rates can impact market performance, highlighting the importance of a stable macroeconomic environment for the growth of the Rice Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.