Non-Alcoholic Drinks - Southern Africa

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$5.55bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$618.70m in 2024.
Revenue, combined amounts to US$6.17bn in 2024.
The revenue, at home is expected to grow annually by 4.85% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$79.22 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 6.20bn L by 2024.
Volume, out-of-home is expected to amount to 179.90m L in 2024.
Volume, combined is expected to amount to 6.38bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of 0.5% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 88.50L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Southern Africa is experiencing significant growth and development in recent years. Customer preferences in the region are shifting towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is driven by a growing awareness of the negative health effects of excessive sugar consumption and a desire for a more balanced and nutritious diet. In addition to health considerations, consumers in Southern Africa are also increasingly looking for unique and exotic flavors in their beverages. They are seeking out drinks that offer a refreshing and novel taste experience, and are willing to try new and innovative products. This trend is influenced by the region's diverse cultural heritage and the popularity of traditional beverages such as rooibos tea and ginger beer. One of the key trends in the Non-Alcoholic Drinks market in Southern Africa is the rise of functional beverages. These are drinks that offer additional health benefits beyond hydration, such as improved digestion, increased energy, or enhanced cognitive function. Functional beverages often contain ingredients such as probiotics, antioxidants, or vitamins and minerals. This trend is driven by a growing interest in holistic health and wellness, as consumers in the region are becoming more proactive in managing their overall well-being. Another trend in the market is the increasing popularity of ready-to-drink (RTD) beverages. These are pre-packaged drinks that are convenient and easy to consume on-the-go. RTD beverages are particularly popular among busy urban consumers who have limited time to prepare their own drinks. This trend is influenced by changing lifestyles and the increasing urbanization in the region, as more people are living and working in cities where convenience is highly valued. Local special circumstances in Southern Africa also play a role in shaping the Non-Alcoholic Drinks market. For example, the region's climate is characterized by hot and dry conditions, which creates a high demand for refreshing and hydrating beverages. This has led to the popularity of drinks such as fruit juices, flavored water, and iced tea. Furthermore, the presence of a large young population in the region is driving the demand for non-alcoholic drinks. Young consumers are more open to trying new and innovative products, and are more likely to prioritize health and wellness in their purchasing decisions. This demographic factor is contributing to the growth of the market and the development of new product offerings. Underlying macroeconomic factors such as economic growth, rising disposable incomes, and urbanization are also driving the development of the Non-Alcoholic Drinks market in Southern Africa. As the region's economies continue to grow and develop, consumers have more purchasing power and are able to afford a wider range of products. Additionally, the increasing urbanization in the region is creating a larger consumer base for non-alcoholic drinks, as more people are living in cities where these products are readily available. In conclusion, the Non-Alcoholic Drinks market in Southern Africa is experiencing significant growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers in the region are seeking out healthier and more unique beverage options, leading to an increased demand for non-alcoholic drinks. This trend is driven by a growing awareness of health and wellness, as well as a desire for convenience and a refreshing taste experience. The presence of a large young population and underlying macroeconomic factors such as economic growth and urbanization are also contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.