Non-Alcoholic Drinks - Southern Africa

The Non-Alcoholic Drinks market in Southern Africa is experiencing significant growth and development in recent years. Customer preferences in the region are shifting towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking out beverages that are low in sugar, free from artificial additives, and made from natural ingredients. This trend is driven by a growing awareness of the negative health effects of excessive sugar consumption and a desire for a more balanced and nutritious diet. In addition to health considerations, consumers in Southern Africa are also increasingly looking for unique and exotic flavors in their beverages. They are seeking out drinks that offer a refreshing and novel taste experience, and are willing to try new and innovative products. This trend is influenced by the region's diverse cultural heritage and the popularity of traditional beverages such as rooibos tea and ginger beer. One of the key trends in the Non-Alcoholic Drinks market in Southern Africa is the rise of functional beverages. These are drinks that offer additional health benefits beyond hydration, such as improved digestion, increased energy, or enhanced cognitive function. Functional beverages often contain ingredients such as probiotics, antioxidants, or vitamins and minerals. This trend is driven by a growing interest in holistic health and wellness, as consumers in the region are becoming more proactive in managing their overall well-being. Another trend in the market is the increasing popularity of ready-to-drink (RTD) beverages. These are pre-packaged drinks that are convenient and easy to consume on-the-go. RTD beverages are particularly popular among busy urban consumers who have limited time to prepare their own drinks. This trend is influenced by changing lifestyles and the increasing urbanization in the region, as more people are living and working in cities where convenience is highly valued. Local special circumstances in Southern Africa also play a role in shaping the Non-Alcoholic Drinks market. For example, the region's climate is characterized by hot and dry conditions, which creates a high demand for refreshing and hydrating beverages. This has led to the popularity of drinks such as fruit juices, flavored water, and iced tea. Furthermore, the presence of a large young population in the region is driving the demand for non-alcoholic drinks. Young consumers are more open to trying new and innovative products, and are more likely to prioritize health and wellness in their purchasing decisions. This demographic factor is contributing to the growth of the market and the development of new product offerings. Underlying macroeconomic factors such as economic growth, rising disposable incomes, and urbanization are also driving the development of the Non-Alcoholic Drinks market in Southern Africa. As the region's economies continue to grow and develop, consumers have more purchasing power and are able to afford a wider range of products. Additionally, the increasing urbanization in the region is creating a larger consumer base for non-alcoholic drinks, as more people are living in cities where these products are readily available. In conclusion, the Non-Alcoholic Drinks market in Southern Africa is experiencing significant growth and development due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Consumers in the region are seeking out healthier and more unique beverage options, leading to an increased demand for non-alcoholic drinks. This trend is driven by a growing awareness of health and wellness, as well as a desire for convenience and a refreshing taste experience. The presence of a large young population and underlying macroeconomic factors such as economic growth and urbanization are also contributing to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.