Confectionery & Snacks - Southern Africa

Southern Africa

Highlights

Revenue in the Confectionery & Snacks market amounts to US$6.21bn in 2024. The market is expected to grow annually by 6.79% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$88.65 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 1.05bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 13.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Southern Africa has seen modest growth due to factors such as consumer preference for healthier options, increasing competition from other food sectors, and economic downturns in the region. Despite these challenges, the market continues to expand, with innovations in product offerings and digital marketing strategies playing a significant role in driving growth.

Customer preferences: The Confectionery & Snacks Market within The Food market in Southern Africa has seen a rise in demand for healthier and more nutritious snack options. This is driven by a growing awareness of the importance of a balanced diet and a desire for convenient, on-the-go options. As a result, there is a trend towards incorporating more natural, plant-based ingredients and reducing the use of artificial additives and preservatives in snack products. This shift is also influenced by the increasing number of health-conscious consumers and their preference for clean label products.

Trends in the market: In Southern Africa, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by the increasing prevalence of lifestyle diseases, such as obesity and diabetes. As a result, there is a growing demand for sugar-free and low-calorie snacks. Additionally, there is a rise in the popularity of functional snacks, such as protein bars and energy balls, as consumers seek out products that offer added health benefits. This trend is expected to continue, as manufacturers look to expand their offerings and cater to the evolving preferences of consumers. It also presents opportunities for industry stakeholders to innovate and diversify their product portfolios to meet the changing market demands.

Local special circumstances: In Southern Africa, the Confectionery & Snacks Market within The Food market is heavily influenced by the region's diverse cultures and their preferences for different types of snacks and sweets. Additionally, regulatory factors, such as import and export policies, play a significant role in shaping the market. For example, South Africa has strict regulations on the marketing and labeling of food products, while other countries in the region have more relaxed policies. These factors create a dynamic market with unique challenges and opportunities for companies operating in the Confectionery & Snacks industry.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Southern Africa is heavily influenced by macroeconomic factors such as consumer spending, GDP growth, and government policies. The region's economic stability and growth have a direct impact on consumer purchasing power and demand for confectionery and snack products. In recent years, Southern Africa has experienced steady economic growth, which has led to an increase in disposable income and consumer spending. However, the region also faces challenges such as high unemployment rates and fluctuating currency values, which can affect consumer behavior and market performance. Additionally, government policies and regulations, such as import and export regulations and taxes, can significantly impact the profitability and competitiveness of the confectionery and snacks market in Southern Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.