Spices & Culinary Herbs - Southern Africa

Revenue in the Salt & Other Spices market amounts to US$287.30m in 2024. The market is expected to grow annually by 5.50% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$11bn in 2024).
In relation to total population figures, per person revenues of US$4.10 are generated in 2024.
In the Salt & Other Spices market, volume is expected to amount to 14.80m kg by 2029. The Salt & Other Spices market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Salt & Other Spices market is expected to amount to 0.2kg in 2024.

Definition:

The Spices and Culinary Herbs market covers salt, dried seeds, fruits, etc. that are added to food to modify the taste, scent, and color. Examples of culinary herbs include pepper, chilis, curry, parsley, rosemary, and thyme.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salt, flavor salt
Spices (e.g. black pepper, paprika, cumin, coriander, cinnamon)
Culinary herbs (e.g. basil, parsley, rosemary, oregano

Seasonings
Out-of-home consumption

The Spices & Culinary Herbs market in The Food market of Southern Africa is experiencing minimal growth due to various factors such as low consumer awareness, limited availability of quality products, and lack of technological advancements. However, with the increasing demand for authentic flavors and rising health consciousness, the market is expected to grow in the coming years.

Customer preferences: The Spices & Culinary Herbs Market is witnessing a rise in demand for organic and sustainable options, as consumers become more health-conscious and environmentally aware. This is reflected in the growing popularity of local and ethically sourced spices and herbs. Additionally, there is a growing trend towards fusion cuisine, with consumers seeking unique and exotic flavors from different cultures. This has led to an increase in the use of spices and herbs from Southern Africa, known for its rich and diverse culinary heritage.

Trends in the market: In Southern Africa, the Spices & Culinary Herbs Market within the Sauces & Spices Market is witnessing a rise in demand for organic and locally sourced ingredients. This trend is driven by the increasing consumer preference for healthier and sustainable food options. In addition, there is a growing interest in traditional African spices and herbs, such as rooibos, buchu, and marula, which are known for their unique flavors and potential health benefits. This trend is expected to continue, as consumers become more conscious of their food choices and seek out novel and authentic flavors. This presents opportunities for industry stakeholders to expand their product offerings and tap into the growing market for natural and culturally significant ingredients.

Local special circumstances: In Southern Africa, the Spices & Culinary Herbs Market of the Sauces & Spices Market within The Food market is heavily influenced by the region's diverse cultural and culinary traditions, resulting in a demand for a wide variety of spices and herbs. Additionally, the region's rich biodiversity allows for the cultivation of unique and high-quality herbs and spices, contributing to the growth of the market. Furthermore, the increasing focus on sustainable and organic farming practices in Southern Africa has also led to a rise in the popularity of locally-sourced herbs and spices.

Underlying macroeconomic factors: The Spices & Culinary Herbs Market within the Sauces & Spices Market of The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Countries with stable economic conditions and favorable fiscal policies are experiencing higher growth in the market compared to regions with economic instability and unfavorable policies. Additionally, the increasing popularity of healthier food options and the growing trend of international cuisine have also contributed to the growth of the market. Furthermore, the rising disposable income and changing consumer preferences in Southern Africa have led to a higher demand for quality spices and culinary herbs, further driving the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.