Bread - Southern Africa

Southern Africa

Highlights

Revenue in the Bread market amounts to US$2.15bn in 2024. The market is expected to grow annually by 8.43% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$30.77 are generated in 2024.
In the Bread market, volume is expected to amount to 941.00m kg by 2029. The Bread market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Bread market is expected to amount to 11.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in Southern Africa has seen minimal growth due to factors such as low consumer awareness, limited access to technology, and traditional preference for locally made bread. Despite these challenges, the market is slowly expanding with the introduction of online bread delivery services and increasing health consciousness among consumers.

Customer preferences: Consumers in Southern Africa are increasingly opting for healthier bread options, such as whole wheat and gluten-free varieties, in line with global health and wellness trends. This shift is also influenced by cultural preferences for more natural and traditional foods. Additionally, there is a growing demand for artisanal and locally sourced breads, as consumers become more conscious of supporting small businesses and reducing their environmental footprint.

Trends in the market: In Southern Africa, the Bread & Cereal Products Market is experiencing a rise in demand for healthier, whole grain bread options. This trend is driven by increasing health consciousness and concerns over obesity and diabetes. As a result, major players in the market are expanding their product lines to include more whole grain options. Additionally, there is a growing trend of using digital platforms for ordering and delivery of bread, providing convenience for consumers. These trends are expected to continue, presenting opportunities for industry stakeholders to tap into the growing demand for healthy and convenient bread options.

Local special circumstances: In Southern Africa, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's unique cultural and regulatory factors. The market is dominated by traditional breads made from locally grown grains, such as sorghum and maize, due to the region's strong agricultural sector. Additionally, the market is heavily regulated to ensure food safety and promote local production, making it challenging for international competitors. The region's diverse cultural preferences also play a role, with different types of breads and baked goods being popular in different countries, such as pap and vetkoek in South Africa and sadza in Zimbabwe. These factors create a dynamic market with opportunities for both local and international players.

Underlying macroeconomic factors: The Bread Market in Southern Africa is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The region's economic growth and stability play a crucial role in determining consumer spending on food products, including bread. Additionally, government policies, such as subsidies and import regulations, can significantly affect the availability and cost of bread in the market. The increasing prevalence of health-conscious consumers and the rise in disposable income are also major factors driving the demand for healthier and premium bread products in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.