Meat - Southern Africa

Southern Africa

Revenue in the Meat market amounts to US$7,185.00m in 2024. The market is expected to grow annually by 8.91% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$97.91 are generated in 2024.
In the Meat market, volume is expected to amount to 1,151.00m kg by 2029. The Meat market is expected to show a volume growth of 4.9% in 2025.
The average volume per person in the Meat market is expected to amount to 12.7kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

The Meat Market in Southern Africa is facing minimal growth due to factors such as shifting consumer preferences towards healthier options, increasing concerns over animal welfare, and rising costs of production. These challenges impact the sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes, leading to a slow overall market growth. Additionally, the region's reliance on traditional meat production methods and limited access to technology hinder the adoption of digital solutions in the industry, further impacting the market growth rate.

Customer preferences: In Southern Africa, there has been a noticeable shift towards sustainable and ethical meat production, driven by consumer demand for environmentally-friendly and socially responsible options. This trend is particularly evident in the younger generation, who are more conscious about the impact of their food choices on the planet. As a result, there has been an increase in demand for grass-fed and free-range meat, as well as plant-based alternatives. This trend is likely to continue as consumers become more socially and environmentally aware.

Trends in the market: In Southern Africa, the Meat Market within The Food market is experiencing a shift towards sustainable and ethically-sourced meat products. This trend is driven by consumer demand for transparency and ethical practices in the food industry. As a result, there is a growing number of retailers and restaurants offering grass-fed and free-range meat options. This trend is expected to continue as consumers become more conscious of their food choices and demand for healthier and environmentally-friendly options. Industry stakeholders need to adapt to this trend by sourcing sustainable meat products and promoting their ethical practices to attract and retain customers. Additionally, there is an opportunity for market players to differentiate themselves by offering unique and innovative sustainable meat products.

Local special circumstances: In Southern Africa, the Meat Market within The Food market is heavily influenced by the region's rich cultural heritage and diverse geography. The demand for meat is deeply ingrained in the local food culture, with a preference for traditional meat products such as biltong and droëwors. Additionally, stringent regulations on imported meat products have created a thriving local market for domestic meat producers. This, combined with the growing middle class and increasing disposable income, has led to a rise in demand for premium, high-quality meat products in the region.

Underlying macroeconomic factors: The Meat Market within The Food market in Southern Africa is significantly impacted by macroeconomic factors such as economic stability, consumer purchasing power, and government policies. Countries with a stable economy and strong consumer spending are seeing a rise in demand for high-quality meat products. In contrast, regions with economic volatility and weak consumer spending are experiencing a decline in market growth. Furthermore, government policies, such as trade agreements and import/export regulations, can greatly influence the availability and pricing of meat products, affecting market performance. The market is also influenced by global economic trends, such as fluctuations in commodity prices and currency exchange rates, which can impact the cost of production and ultimately, the price of meat products. Overall, the Meat Market in Southern Africa is heavily influenced by macroeconomic factors that shape the overall economic landscape and consumer behavior in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.